Softening the Ask – How to Improve Opt-in Form Conversions
FunnelEnvy
OCTOBER 2, 2023
Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool.
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