Martech
FEBRUARY 8, 2022
While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing how to measure success and identifying where you are looking for improvements are all critical to know before jumping into the DXP buying process.
ABM in Action
MAY 22, 2023
Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. Higher Conversion Rate From Activity To First Meeting appeared first on ABM In Action. Specifically, the company: Achieved a 6.5X The post How Amplience Achieved A 6.5X
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Martech
FEBRUARY 1, 2023
The digital experience is ranked as “critical” by nearly half (47%) of companies, while only a third (33%) said maximizing conversion on their websites was critical, a Decibel/Econsultancy survey found. Agrees that conversion optimization is an never-ending pursuit, and not a one-time event.
TrustRadius Marketing
APRIL 29, 2022
If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience platforms (DXP) allow you to create the seamless, personalized experiences your customers expect. As useful as DXPs are, their cost can be prohibitive.
Martech
OCTOBER 30, 2023
Case study: A leading life insurance company’s success with a well-known digital experience platform A leading life insurance company leveraged a well-known digital experience platform’s capabilities to focus its marketing efforts on two specific audiences: direct-to-consumer (D2C) and business-to-business (B2B).
ABM in Action
JUNE 29, 2023
Russo: I recently worked with Amplience, a digital experience platform, to help them roll-up account data from disjointed metrics on several global clients and prospects and increase the productivity of their sales teams. ABMIA: Do you have any statistics or examples about how a unified funnel benefits organizations?
Martech
SEPTEMBER 16, 2022
Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. For example, customer journey analytics tools, such as Qualtrics, monitor every customer interaction with a company and analyze how each piece of the journey contributes to action, like a sale, conversion, or request for information.
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