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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Any and all digital formats and channels are available through these automated marketplaces. How does programmatic advertising work? In the U.S.,

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Measuring Social Media ROI for Manufacturing Companies

Brandpoint

Here are some essential KPIs for manufacturing companies: Reach and Impressions: Keep track of the number of people who see your social media posts (reach) and the total number of times your posts are displayed (impressions). Utilize social media analytics tools to access this data and gain insights into your brand’s visibility.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. Display: “Building a Solid Foundation for GDN Success” by Michelle Morgan. Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. SMX East 2017, Day 1.

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The Ultimate Guide to PPC

Hubspot

But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). PPC-Related Terms You Should Know. Quality Score.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Assigns credit for the conversion only to the last touchpoint that the visitor encountered. Linear Multi-Touch Attribution. Weighted Multi-Touch Attribution.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Account-based advertising displays ads exclusively to specific job titles at your target accounts. These ad units can include static graphics, videos, and/or interactive rich media, and are displayed as long “banners” on web pages or in applications. What is Account-Based Advertising? What is a Banner Ad?

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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). Did you know that influencer marketing is a multi-billion dollar industry? Here’s a case study of ABM optimized landing pages that led to an overall demo rate of 38% and lower CPC on paid traffic.