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Paid Advertising 101: Understanding Search and Display Advertising


Businesses are using ad retargeting to increase brand awareness, influence purchase decision, and optimize sales conversion. The components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience) are determined every time your keyword matches a customer’s search. the price you pay every time someone clicks on your ad). year over year. Read on.

20 Facebook Ad Metrics Marketers Should Know


Clicks. The actual number of clicks on the ad. A click is also counted if someone ‘Liked' your fan page right from the ad itself. Social Clicks. This shows how many clicks you received from an ad with social context (i.e. CTR (Click-Through Rate). The number of social clicks divided by the number of social impressions. Action Rate.

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A Simple Guide for Setting Up Your First Google AdWords Campaign


Those who click on your ad who are interested in commercial electric tractors or private gas tractors will be eating up your budget, because they aren't part of your target audience. To avoid spending money on clicks for leads outside the Atlanta area, using keywords with a location will help target the specific audience you are looking for -- like "catering company Denver," for example.

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