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JANUARY 19, 2012 [Conversion Rate, Cost Per Click] 20 Facebook Ad Metrics Marketers Should Know
Clicks. The actual number of clicks on the ad. click is also counted if someone ‘Liked' your fan page right from the ad itself. Social Clicks. This shows how many clicks you received from an ad with social context (i.e. CTR (Click-Through Rate). How many times your ad was clicked, divided by the number of times your ad was shown (impressions).
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JUNE 18, 2012 [Conversion Rate, Cost Per Click] A Simple Guide for Setting Up Your First Google AdWords Campaign
Those who click on your ad who are interested in commercial electric tractors or private gas tractors will be eating up your budget, because they aren't part of your target audience. To avoid spending money on clicks for leads outside the Atlanta area, using keywords with a location will help target the specific audience you are looking for -- like "catering company Denver," for example.
JUNE 18, 2012 | HUBSPOT
[Conversion Rate, Cost Per Click] A Simple Guide for Setting Up Your First Google AdWords Campaign
JANUARY 19, 2012 | HUBSPOT
[Conversion Rate, Cost Per Click] 20 Facebook Ad Metrics Marketers Should Know
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