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Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica.

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11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. Redirect marketing money.

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7 Content Marketing Trends for 2022 & How to Prepare

Brandpoint

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. How to Prepare Think of contingency plans and safety details first.

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High Growth Study 2022: Technology and Software Firms Uncover the Secrets to Growth

Hinge Marketing

In years past, much of the education would have occurred at trade shows, conferences, or special events. The research also shows that mid-size ($5-$49.9 If you are in a senior leadership role at a mid-size technology or software firm, you will want to have a growth plan that considers a merger or acquisition.

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B2B Lead Generation Blog: This Years Hot New Lead Generation Strategy is Thinking

markempa

Frequently, lead generation programs don’t allow for contingency plans. Frequently, lead generation programs don’t allow for contingency plans. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Think critically. Think white space. Not copying your competition. Think critically.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. Event planning terms: B. For example, a trade show is a B2B event. Event planning terms: C. Conference.

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The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

Directive Agency

The initial demand gen/brand awareness may be generated through any of those platforms—social media, SEO, physical trade shows, etc in the “cloud” of the diagram. ” Plan with the End in Mind. Demand generation and lead generation are different but contingent strategies.