Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. Broadcast webinars.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Hinge Marketing

FEBRUARY 2, 2022

They realize that today’s buyers are leveraging digital assets such as email, websites, search engines, social media, and webinars to learn more about products and services and help them distinguish one vendor from another. In years past, much of the education would have occurred at trade shows, conferences, or special events.

Digital Asset Management 84

Digital Asset Management Work Management Marketing Management Budget Programs 84

markempa

JANUARY 19, 2006

« Use Event Marketing Successfully for Lead Generation | Main | Improve your online sales lead tracking » This Years Hot New Lead Generation Strategy is Thinking I finally caught up on a long overdue "to read" pile on my desk. Frequently, lead generation programs don’t allow for contingency plans.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Directive Agency

MAY 24, 2017

In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. This is where the demand gen strategy (aka a large image of a Kardashian) comes into play. Demand Gen 1: Produce Webinars/Content with Thought Leaders.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. A hybrid or virtual event example is data insights created during polls. Event planning terms: B. Accessibility.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Outgrow

MARCH 24, 2023

About our guest: Samuel Thimothy is an experienced expert in online marketing and sales, with a passion for helping businesses achieve growth through effective marketing strategies. Samuel also hosts Coffee with Closers, a show where he interviews successful entrepreneurs and business leaders.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Hinge Marketing

JANUARY 31, 2022

They choose a strategy that combines elements of both approaches. This strategy is called differentiated marketing. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. Differentiated Marketing Defined.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156