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Differentiated Marketing for Professional Services

Hinge Marketing

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. Download The Marketing Planning Guide.

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Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

article thumbnail

Differentiated Marketing for Professional Services

Hinge Marketing

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. Download The Marketing Planning Guide. And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans.