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A Content Marketer’s Guide to Designing Efficient Workflows

Contently

One solution is to embrace fact-checking as a standard practice in your workflow, ideally in the early stages of review. A senior executive or your PR team may need to review content where, for instance, your brand is taking a solid stance on a sensitive topic. Providing incorrect or outdated information can damage your credibility.

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How to optimize your marketing budget: Do more with less

Sprout Social

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Optimizing your marketing budget: 5 best practices To navigate the current economic situation, some brands are investing in more resources. Managing social media and other marketing channels in this economy can be challenging.

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Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

Here are some best and worst practices to be aware of when you’re looking for new creative partners — to ensure that you build bridges with valuable talent, find the right fit for your business, and put good energy out into the gig universe while building your company. Review previous success without fishing for free future plans.

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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

The team should ideally consist of a few executive members and in-house PR or marketing people. It helps to work with a PR agency in case the in-house personnel doesn't have this kind of experience. Learn More: Top 6 Customer Experience (CX) Strategy Best Practices for 2020. Develop Marketing Contingency Plans.

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How COVID-19 Changed the Way We Think About Office Technology [New Research]

Hubspot

Planning : 72% agreed that their planning process has been more difficult, and over 70% have seen their planning framework dramatically change with the impact of COVID. Gartner found that the COVID-19 pandemic has led 32% of organizations to replace full-time employees with contingent workers and contractors.

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SEO Project Management: A Guide To Organizational Nirvana

Conductor

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Who, if anyone, is responsible for ensuring SEO best practices are followed?

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B2B Lead Generation Blog: This Years Hot New Lead Generation Strategy is Thinking

markempa

Frequently, lead generation programs don’t allow for contingency plans. Frequently, lead generation programs don’t allow for contingency plans. Think critically. Think white space. Not copying your competition. What worked yesterday doesn’t necessarily today or tomorrow. Think critically. Think white space.