B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

MARCH 21, 2012

You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. These include adding great content that helps and engages the buyer as they move through their buying process.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. You might want to show the process of what you do once a customer orders your product – from order to delivery. Or, show how you package your product. A video of your exhibit at a trade show.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MARCH 18, 2013

If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media. Use Twitter to link to your press releases, new product information, or events.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

OCTOBER 28, 2014

Are they getting press or running ads in trade publications? Are they going to trade shows that you haven’t thought of? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Detail what marketing your competition is doing.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 3, 2014

So it’s not that “content is king,” it’s that “substantial content is king.” Your presence on social media and how others share your content makes a huge difference. Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

APRIL 28, 2014

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

AUGUST 25, 2011

You can automate some of the content that is posted to the wall so that you don’t have to invest a lot of time in posting information. You can set up your press releases, videos, photos, blog entries and other content feed directly to your page. You can spend under half an hour a week to maintain your Facebook page.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

JANUARY 13, 2016

When the content was created, it wasn’t optimized for any keywords. A proper marketing plan would call for a website update plan with all the right parts done right: spec, architecture map, design, SEO keyword strategy, and content creation. Need video content ideas? With a plan, there is less need for costly re-work.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

FEBRUARY 1, 2011

We did direct mail, trade shows, spent a lot on advertising. We need valuable content to attract and engage prospects so that we can convert them to customers online. Traditional marketing had the seller in charge. What did you say? We the sellers are no longer in charge? This is a marketing paradigm shift.

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. One had a product development niche that was reflected in its branding and social media content. Their positioning statement on their website carried through to their social media profiles.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 14, 2011

They were going to exhibit their software product at a trade show in three weeks. With traditional marketing, there’s not a lot you can do with just three weeks before a show. I helped the client with some messaging to bloggers who might cover their product and the show. Could I help them? Three weeks?

Case Study 100

Case Study Case Studies Linkedin Studies 100