Lattice

DECEMBER 28, 2015

It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. Read this blog to learn more about ABM and how predictive marketing can help amplify your strategy. It shows that good content has no age!)

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

APRIL 13, 2016

Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. In order to create authentic and effective agile marketing and sales strategies that are aligned with the needs of the buyer, companies need to consider the following: How authentic storytelling sets the tone.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

DECEMBER 1, 2015

Instead, teams will start with content, segmentation or other tools, and utilize their MAP as a backbone to support other activities. This is thanks to new solutions that are pushing ABM strategies into the mainstream for today’s marketing organizations.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

OCTOBER 12, 2015

With an ABM strategy in mind, Sangram pushes the idea to flip the funnel. Marketers can then focus on engaging those contacts with the right content about the right topics on the right channel. As B2B marketers, we are all very familiar with the traditional funnel. 5 Ideas to Build Success with Account-based Marketing.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

OCTOBER 9, 2015

We had a blast sharing how the video marketing strategy we follow at Lattice, networking with other marketers, getting inspired by Col. Video is an integral part of our overall marketing strategy. And it’s technology that really powers our integrated video marketing strategy. Here are a few samples: TOFU. Post-Funnel.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

APRIL 22, 2016

The goal of the alliance will be to help companies make sense of ABM, assist them in building a winning strategy and deploy the technologies needed to scale their ABM beyond the top 50 accounts, to the top 5,000 accounts in your database.

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

OCTOBER 23, 2015

Claudia Hoeffner – Senior Director Demand Generation and Channel Strategy, Acquia @claudiahoeffner. Content loading… The post Predictive Marketing: What Really Matters appeared first on Lattice Engines. Melissa Davies – @melissamdavies. Nancy Fessatidis – Head of Big Data Analytics, SAP @NancyFessatidis.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100