WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

APRIL 9, 2013

Corollary: Your marketing people will automatically dismiss anything written by your engineers. Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. Your technical guru will reject as "too salesy" a headline that your marketing VP loves.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Corollary: Your marketing people will automatically dismiss anything written by your engineers. Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. Your technical guru will reject as "too salesy" a headline that your marketing VP loves.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

JULY 30, 2009

Search engines. For marketers, this study confirms the need to create extensive and regularly updated content. Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. Virtual events. Business news and information websites.

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

SEPTEMBER 24, 2009

A technical copywriter can work effectively with engineers and other SMEs to get the right input for a document, without wasting their time on very basic explanations or inappropriate tangents. Identifies the best ways to present technical content. Gains respect from subject-matter experts (SMEs). Knows your target audiences.

Copywriting 120

Copywriting Work Management Case Study Case Studies 120