Sales Engine
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.
Sales Engine
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.
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Sales Engine
OCTOBER 2, 2015
That means starting digital conversations through email, social, and search with tons of content. 38% of B2B companies said that their content marketing was effective. 47% of B2B companies have a DEDICATED content marketing group. 38% of B2B companies said that their content marketing was effective. And it starts now.
Sales Engine
SEPTEMBER 1, 2015
Many companies that have embraced content marketing are still using it as a branding and positioning function of their marketing department. It’s not that this approach is wrong, but it’s not the main reason that most successful companies have embraced content marketing. Ultimately, we do business with people we know, like and trust.
Sales Engine
AUGUST 25, 2015
Content creation starts with access to subject matter expertise. But one the biggest challenges companies face today is creating access to those subject matter experts for content creation, even when they already have the necessary resources to create it (videographers, designers, copywriters, etc.). That's Crazy!
Sales Engine
SEPTEMBER 25, 2015
Even as a CEO of a content marketing agency , I still get this pressure from my board and colleagues—and they all know how buyers have more control these days, buying on their own time frames, not ours. The sales rep could easily fill their calendar with appointments leveraging off of that branding. Need a Sales Hunter?
Sales Engine
OCTOBER 8, 2015
They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths. For decades, the B2B marketer has been a manager of projects.
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