Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. I am not sure it is a paradox. A Main Culprit.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Tony Zambito

DECEMBER 2, 2011

  Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire experiences. This article looks at how buyers are seeking to further their intelligence on challenges and goal achievement and how organizations can model intelligence seeking versus content mapping. 

Trends 100

Trends Buyer Personas Lead Ranking Content 100

Tony Zambito

OCTOBER 14, 2018

The journey concept has spurred a mountain of marketing advice-oriented content related to stages and time. For example, how many articles have there been about “aligning content to the stages of the buyer’s journey” in the last few years? Searching for ways to resolve. A Ton Of Marketing Advice On The Journey.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Tony Zambito

MARCH 6, 2017

Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights. For instance, the ability to gather data-centric intelligence on buyer search activity is expanding. This also occurs on the level of the buy decision.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Tony Zambito

JANUARY 24, 2016

For example, one shiny object has been content marketing. For some who have gone “all in” with content marketing, they may just be discovering the constricting of their marketing to such has not been fruitful. Making use of relevant insights to help guide marketing planning. What Should Guide Marketing? Guiding Framework.

Planning 100

Planning Buyer Personas Paid Search Agency Marketing & Strategy 100

Tony Zambito

OCTOBER 4, 2015

Respond with content and media that fits into the new world of digital commerce. Yet, as CMOs invest and allocate more to content and digital media, the returns are not occurring as hoped. Various studies have shown buyers continue to find as much as 60-to-75% of content to be non-relevant. Understanding The Problem.

Direct Marketing 100

Direct Marketing Buyer Personas Allocation Ideal Customer Profiles 100

Tony Zambito

OCTOBER 5, 2011

.  This perfect storm of uncertainty and chaos making the ability of marketer’s to communicate with buyers extremely challenging and causing sales organizations to struggle in being relevant to the buying process.    So how does an organization get a hold of itself in such times? Adaptation Begets Patterns.

Buyer Personas 100

Buyer Personas Wikipedia Demand Generation Analysis 100