Adobe Experience Cloud Blog

JANUARY 7, 2020

Personas – show relevant content for some of the personas we sell to, such as marketing operations, demand generation, and marketing leaders – this helps increase CTR. Standard – generic direct response campaign that tests a high volume of new content pieces and optimizes for maximum ROI. Bringing it all together.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Adobe Experience Cloud Blog

APRIL 15, 2013

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment.

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Valasys

JULY 1, 2021

The goals chosen must be S-M-A-R-T (Specific, Measurable, Achievable, Relevant, and Time-bound). They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. Learn More: How Leveraging Video Content Boosts Organic SEO. g) Templates and libraries.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketo 120

Marketo Marketing Automation Services Enterprise Management Marketing Management 120

DiscoverOrg

MARCH 27, 2017

Account-Based Sales Development (ABSD) is a coordinated strategy that combines personalized, multi-channel, multi-threaded, outbound activities to create high-value opportunities in new and existing customers. Are they engaged with you, your content or your brand? This is about correlation, not attribution).

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

So by using the right technologies to analyze interest and interaction and by triggering the right flow of content to engage the buyer, you can significantly increase customer retention. Engage in Linked Multi-Channel Marketing. And if the buyer accesses the content via mobile it should be optimized for mobile.

Multi-Channel 48

Multi-Channel Multi-Touch Attribution Advertising Channels Marketing Automation Services 48

SpotMe Blog

JULY 27, 2021

The way I see it, your event is really marketing for what comes next, because at the end of the day, you are driving engagement and building brand affinity with all the content you’re creating.“. 6) Turn Your Webinar Into On-Demand Content to Track and Target Your Leads Effectively. conversion from attendee to SQL. #6)

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) If anything, the true value of marketing automation is that it allows you to email smarter, delivering information that’s more timely and relevant. Not testing enough. Not investing in first-class, professional templates. irrelevant.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) According to Andrew Kordek, your email subject lines should have C.U.R.V.E — Curiosity, Urgency, Relevancy, Value, and Emotions. Curiosity: Peak your reader’s interest and make them curious about the content inside your email. What does that mean?

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Adobe Experience Cloud Blog

JUNE 30, 2016

While search engines are always improving (which means that your content must always be improving ), they’re always focused on the same end goal, which means good, modern SEO really is a long-term strategy. The importance of each individual keyword depends on search volume and its relevance to your business.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

So, to truly understand which programs are working, multi-touch attribution is critical in measuring your program ROI. Which programs, promotions, or content has moved my customers through each stage at the highest rate?

Allocation 48

Allocation Marketing Report Multi-Touch Attribution Forecasting 48

Adobe Experience Cloud Blog

AUGUST 10, 2016

Because social media platforms are where people increasingly spend their time, it’s naturally a great way to keep in touch with your audience, offer them insight into your brand’s personality, and share valuable content. Multi-Channel Campaigns.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

JULY 20, 2015

Email open rates, content downloads, social shares—easy! Multi-touch Attribution. If phone calls aren’t part of your attribution, you’re overlooking a valuable touchpoint and you’ll lose the trail when a prospect picks up the phone. We can follow the digital customer journey in our sleep. Ring, Ring!

Paid Search Agency 48

Paid Search Agency Multi-Touch Attribution Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Are they viewing your content on their mobile phones predominantly? And the comparisons don’t end there. Be Persistent. Drop us a line in the comments below.

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Ranking Lead Scoring 48

Only B2B

JULY 21, 2023

In the dynamic and ever-changing B2B environment, content syndication has emerged as a powerful strategy for organizations to enhance their brand’s visibility and generate valuable leads. This blog explores the significance of content syndication metrics in measuring success.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Adobe Experience Cloud Blog

FEBRUARY 14, 2014

Your nurture team needs to produce content, but it also needs to perform complex marketing operations. . These roles are that of a nurture content manager , and that of a nurture content coordinator. Nurture Content Manager. Setting the standard for content quality. Balancing early-stage and late-stage content.

Lead Nurturing 48

Lead Nurturing Lead Ranking Lead Scoring Multi-Touch Attribution 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Contently

MAY 21, 2019

But when it comes to the true ROI of their content, most marketers are still left scratching their heads. To ease those concerns, let’s go over how content marketing actually helps your bottom line. By now, most brands understand the benefits of good content. So how do you ensure that content drives real revenue?

Multi-Touch Attribution 157

Multi-Touch Attribution Content Marketing Marketing Analytics Tools Content 157

Adobe Experience Cloud Blog

MARCH 20, 2017

By integrating mobile marketing automation into your marketing platform, you can run multi-channel campaigns and transfer web-originated user behavior data to mobile and vice-versa. . Behavioral attributes: When was their last in-app session? Divide users based on more high-level attributes like age and gender.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Most touch points for retention and loyalty can be automated. Your marketing automation tool will keep track of user behavior on your site, spot trigger actions, and trigger emails (or SMS, push notifications ) with relevant content or offers.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Full Circle Insights

FEBRUARY 28, 2021

The idea was that if all relevant data could be consolidated in (and accessed and edited from) a single repository, it would break down data silos and eliminate errors that are introduced when multiple versions of a dataset are maintained and edited in separate locations. Intro to Full Circle Campaign Attribution. Fuze Case Study.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Adobe Experience Cloud Blog

DECEMBER 15, 2014

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. OK, so this is a pretty standard measurement, but one that is relevant and that you should be looking at. Let’s take a look at what I dug up.

Multi-Touch Attribution 48

Multi-Touch Attribution Sales Management ROI Top of Funnel 48

Adobe Experience Cloud Blog

NOVEMBER 1, 2018

You need to use multi-touch attribution models to measure their effectiveness. Imagine your intentions behind email marketing as taking the valuable content you provide to consumers—even if it does not deliver direct ROI—as giving. 2) Build a Content Map. 4 Ways to Give More (and Take Less) in Email Marketing.

Email Marketing 134

Email Marketing Multi-Touch Attribution Planning B2B Thought Leadership 134

Engagio

JUNE 2, 2020

Your livelihood hinges on your ability to deliver more personal, relevant and insight-lead experiences. Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Your livelihood hinges on your ability to deliver more personal, relevant, and insight-lead experiences. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. For example, look at webpage visits, content consumed, email exchanges, data in your CRM and marketing automation, etc.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Adobe Experience Cloud Blog

OCTOBER 29, 2018

Newsletters that require manual creation of content and uploading of contacts. More advanced marketing programs are non-linear and able to adjust the focus of communication to match the behaviors of target audiences in real-time, keeping the pulse on the most relevant touches for each individual. One-time email sends.

Marketing Automation Services 132

Marketing Automation Services Multi-Touch Attribution Work Management Marketing Management 132

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Heinz Marketing

FEBRUARY 8, 2021

It’s about engaging with these modern buyers on their own terms, letting them be anonymous when they want to be anonymous, being really helpful and relevant when they’re ready, always based on trust. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. Matt: Yep.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Adobe Experience Cloud Blog

JULY 14, 2014

Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. A well-written, relevant blog can have a huge impact on your reputation within your industry, and your ability to connect with your customer-base.

Multi-Touch Attribution 48

Multi-Touch Attribution InsideView Marketo Marketing Analytics Tools 48

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

However, the key is not only to target these high-value accounts as a whole, but also to identify key decision-makers within each one and launch personalized campaigns across channels that resonate with their unique needs and attributes. And each decision-maker may have unique needs requiring different messaging and content.

Account Based Marketing 48

Account Based Marketing ABM Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 7, 2013

Then you can drive them to fill out some more information when you send them additional content. Remember, users still have to be interested in your tweets to see the call-to-action on the Lead Generation Cards—so be relevant and add value to your user’s lives. Add the lead to a relevant nurturing campaign. Social Media'

Lead Generation 48

Lead Generation Twitter Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 13, 2018

Multi-channel marketing. . . Multi channel customers spend 3-4 times more than single-channel customers. Building brand awareness continues to be a major organizational goal for B2B content marketers. According to CMO by Adobe, 52% of multi-channel marketers say they “usually” or “always” hit their financial targets. . . .

Marketing & Strategy 63

Marketing & Strategy Marketing Strategy Examples Multi-Touch Attribution 63

SnapApp

DECEMBER 12, 2017

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Artificial intelligence will help marketers effectively deliver personalized content at the right time. MarketingProfs | Chief Content Officer. . . Quality content. Now, let's jump into the responses. . . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. Attribution: “How to Develop Multichannel Attribution Models That Move the Needle” by Janet Driscoll Miller. Attribution: “An Attribution Journey” by Adam Proehl. SMX East 2017, Day 3.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40