Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Avitage

FEBRUARY 15, 2014

Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. What are the implications of giving people content “when they want it?” Content Publishing'

Microsite 120

Microsite Content Marketing Content Distribution 120

NuSpark Consulting

JULY 17, 2010

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. Marketing Automation gives you that intelligence.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

PathFactory

JUNE 21, 2023

My company has identified the most-popular content we have, and we have a few channels that we know work well. Building content tracks for top/mid/bottom funnel segments depending on buyer journey. Allowing visitors to choose the topic and type of content they want to engage with (and when).

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Marketing automation&# is a misleading term. You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

SnapApp

JUNE 7, 2018

Read on to explore how Paycor and Blackbaud used interactive content powered campaigns qualify leads and drive impressive results. Deploying a variety of content formats across multiple channels, they were able to achieve: 3,700 responses in 90 days. Interactive Content for Leads at Different Stages. Paycor Case Study.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Avitage

AUGUST 7, 2013

Too many companies struggle to realize their demand management improvement expectations from investments in marketing automation. Marketing automation initiatives are often considered the next step beyond email marketing. As a result, campaign oriented thinking carries forward and limits the approach and results.

Demand 120

Demand Work Management Microsite Landing Pages 120

SugarCRM

DECEMBER 11, 2013

Email Marketing. Drip Marketing. Nurture Marketing. Microsites. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing. You’ve mastered the basics of your new marketing automation software.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content. Savvy B2B Marketing.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

ClickDimensions

APRIL 16, 2020

Here at ClickDimensions, one thing we decided to do was create content – like this blog and skill-sharpening training webinars – to assist our customers as they adapt to the changing times. You can find it all on our Social Distancing Means Digital Everything microsite. Embrace digital everything. Now is the time to change that.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SmartBug Media

AUGUST 31, 2020

That’s because these platforms have a ton of well-optimized content and are uniquely positioned to be leaders for these ultra-competitive keywords. Establish Consistency Between Your Content and Landing Page. Depending on the specific platform, the ability to add screenshots, videos, and premium content may be a paid-only feature.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

The Point

FEBRUARY 11, 2014

How to ignite your company’s growth so marketing is filling your sales pipeline with more new buyers than needed to beat your future revenue goals…AND without increasing your cost per visit and cost per lead. Content marketing is here to stay – how do you leverage your past content investments to ignite faster growth?

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But it still lacks key pieces of a complete marketing solution. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Vidyard

OCTOBER 9, 2014

Through engaging and informative content, that’s how. No pressure marketers and copywriters. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? … Oh, hello there, account based marketing. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Crimson Marketing

JULY 23, 2015

More target marketing touches to help Sales get a prospect moving. Tracking Revenue Goals with Marketing Automation. Some marketing departments don’t focus on revenue as a goal because they either don’t know how or think they can’t measure it. This enables the company to track Marketing’s contribution to revenue.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120

PathFactory

MAY 11, 2022

By now, marketers are familiar with lead scoring, or the process of assigning values to a prospect’s specific profile attributes and online interactions in order to qualify them through different maturity stages. As a result, your product or service offering is bound to change, as is the content strategy that supports it.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Website Content Strategy. Landing Page Content Strategy.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Website Content Strategy. Landing Page Content Strategy.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

The ROI Guy

OCTOBER 22, 2010

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. Sales cycles are longer in a down economy.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. Then HP did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. Then HP did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

NuSpark Consulting

APRIL 13, 2012

Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Marketing Automation is the conduit between funnel entrance and funnel exits.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. The technology is only an enabler - the content is the ticket.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Anything Goes Marketing

JUNE 29, 2009

This process is 100% easier when you have tight integration between your customer relationship management tool and your marketing automation tool. Personalized email/direct mail content. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible.

Tactics 100

Tactics Automation Personalization Planning 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. The technology is only an enabler – the content is the ticket.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Customer Experience Matrix

NOVEMBER 18, 2009

B2b marketing automation) vendors, with links to my reviews where I've written one. I'm sure some of the vendors will tell me they're in the wrong place -- and since this ranking is based on their own perception of their target markets, I'll make adjustments when they do. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

DealSignal

AUGUST 30, 2021

3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal. With data that spans dozens of attributes, you can develop content that speaks directly to personal goals and pain points and invite meaningful conversation.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Users can build HTML emails, Web pages and multi-page microsites.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

NuSpark Consulting

DECEMBER 5, 2011

Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. Design, content, layout, trust factors, and web form design all contribute to the positive or negative lift. E- Email Marketing. C- Conversion Architecture. What’s your plan? . G- Google.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100