ANNUITAS

OCTOBER 7, 2014

What types of content they consume? Not knowing where your buyer consumes content or their preference for content format will significantly hinder your content marketing effectiveness. Maybe not even LinkedIn…so don’t assume they are. Do you know who and where your buyers are? What their main pain points are?

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

ANNUITAS

APRIL 9, 2020

How are you consuming content now – has it changed at all? There are dozens of great examples I’ve seen of organizations trying everything from Virtual Coffee Meetups to online Executive Fireside Chats, LinkedIn groups or Virtual Coaching Sessions. If so, how can we better structure our conversations to address those changes?

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

ANNUITAS

MARCH 4, 2020

Maria Pergolino — a seasoned software CMO and Marketo alumna notes in a LinkedIn post : Some have said demand generation is different from Growth Marketing because demand generation only focuses on top of funnel and Growth Marketing or growth hacking covers the entire funnel including their time as a customer.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

OCTOBER 7, 2020

We all see our LinkedIn Profile stats, but is anyone changing behavior based on it? Integrating demand processes to include people, process, content and technology. Engaging in two-way dialogue. Always optimizing. With this lens, each of the ABM use cases above becomes more anchored by and integrated into strategic demand marketing.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

ANNUITAS

APRIL 14, 2015

LinkedIn just acquired Lynda.com in a great move to begin to help folks better develop those skills that they want to be endorsed for in their profiles. Content Marketing Institute offers online content marketing training and development. MarketingProfs has grown their online learning areas with MarketingProfs University.

Marketo 100

Marketo Class Training Budget Programs 100

ANNUITAS

JULY 16, 2015

Yesterday I received a call from a California extension two minutes after I downloaded a piece of content from a California-based organization. Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). However, sales teams, please use them wisely or their power will backfire on you.

Buyer's Journey 100

Buyer's Journey Customer Satisfaction Buyer Intent Forrester 100

ANNUITAS

MAY 6, 2014

You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. analytics, social, content marketing) as part of a strong Demand Generation Strategy. So finding, developing and holding on to your marketing talent should be a top priority.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

ANNUITAS

JUNE 26, 2014

While it might be tempting to grab cup of coffee or catch up on email, you’ll miss the boat if you skip the content. Even if you are not active on the social network, there is so much rich content streaming live from the floor of your event you would be a fool not to check it out. Connect with them on LinkedIn in advance of the show.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

SEPTEMBER 15, 2020

I’ll talk about how to do that a little later in this post, but it boils down to understanding your buyer’s content consumption preferences and taking a good hard look at your own internal skills. As long as your audience thinks your content is relevant and interesting, that’s all that matters. It is and it isn’t. Platform Selection.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

AUGUST 4, 2015

“We have a lot of great content, and we generate a ton of leads but sales accepts only a few as sales-ready.”. “We If one or more of those struck a chord with you, it might be time for a Content Map. A Content Map plots your buyer personas against your buyer journey for their information needs at each stage. Information Needs.

Content Marketing 100

Content Marketing Buyer Personas Buying Cycle Demand Generation 100

ANNUITAS

NOVEMBER 3, 2015

How can a modern marketer tell when they have enough content? Is there ever enough content? Too many marketers keep creating content, even great, engaging, beautiful content, but it might not be necessary and just becomes useless or overwhelming for buyers. However, those are not the right reasons to produce more content.

Demand Generation 100

Demand Generation Distribution Rules Demand 100

ANNUITAS

JUNE 9, 2015

My first memorable exposure to The Stack was at a small conference in San Francisco hosted by Bizo (which was shortly thereafter acquired by LinkedIn). As I wrote in the blog post People, Process and Content … Then Technology , technology is not the beginning of the strategy, it’s a tool that supports your strategy.

Marketing Automation Services 100

Marketing Automation Services Case Study Case Studies Conference 100

ANNUITAS

JULY 17, 2012

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. Very simply, I tell buyers they need people, process, data, content and technology — in that order. My job is to get someone to buy.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. Very simply, I tell buyers they need people, process, data, content and technology — in that order. My job is to get someone to buy.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

APRIL 12, 2016

As a result, it may lead some to believe that ABM doesn’t play well with inbound or a content strategy — and that is far from the truth. Truly strategic Account-Based Marketing folds account-based considerations into the development of a content strategy, which is what will best fuel your inbound marketing efforts. The result?

Account Based Marketing 100

Account Based Marketing Work Management Paid Search Agency Marketing Automation Services 100

ANNUITAS

JULY 14, 2016

The event, hosted by B2B Marketing , was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London.

Top of Funnel 100

Top of Funnel Account Based Marketing Demand Generation Agencies B2B Sales 100