DiscoverOrg

JUNE 24, 2016

In other words, every digital interaction you have with a prospect needs to be optimized for mobile. Take a look at the latest mobile figures: As it stands now, around half of all American smartphone users access interactive content on their phones daily – while shopping, driving, working… even while using the bathroom.

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

DiscoverOrg

JANUARY 2, 2019

Customer engagement data is extremely valuable; it tells a story about how your customers specifically interact with your product, completing a feedback loop. They’re searching online, reading content, learning about options, and forming opinions about solutions. And they’re doing it without you.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

MARCH 3, 2017

Second, is the investment the organization makes in training and coaching their sales team , gathering and distilling important information, and developing and disbursing content. Onboarding programs with live and online interactive training. Technology continues to rapidly change how buyers and sellers interact.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. It’s about getting the right content with the right message to the person in the right role at the right account at the right time. Sound familiar?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

FEBRUARY 1, 2019

If you’re doing a cold email outreach, you could expect 1-3% percent of people to actually click through your content, right? But if you’re doing outreach to your existing customer base, and you’re sharing content, you can expect a much higher engagement rate. So let’s talk about the cold example.

Tips 120

Tips Outreach Sales Qualified Leads Click Rate 120

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. It’s about getting the right content with the right message to the person in the right role at the right account at the right time. Sound familiar?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

NOVEMBER 17, 2016

Many focused on marketing automation and email, others are more centered around content management. A successful B2B purchase takes on average between 11 and 17 buyer/seller interactions according to Sirius Research – the resulting complexity, orchestration and data volume needs to be managed.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120