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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

We surveyed respondents this year in a special survey and asked them about their Marketing Analytics priorities. There were really no surprises: Search Engine Optimization (SEO), or the ability to track and report the success of digital content/programs was the top-rated priority.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Reddit brings users together to share, comment on & popularize different pieces of content.

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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. The information is then processed to decide which products can be cross-sold and hence, must be promoted together. The term ‘Market Basket’ arose from the shopping cart supermarket shoppers that fill up during a shopping trip.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Besides, working closely with the sales team also gives marketers an idea about what they can do the best to contribute to the process of sales enablement to optimize the sales revenue.

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online.

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

Amongst one of the foremost benefits of the virtual event marketing campaigns is that it allows you to behaviorally analyze your prospects. As per the interests of the prospects customized information can be delivered to them in real-time. Leverage Attribution Modelling to Scale up Your Content Strategy. Wrapping Things Up.