B2B Marketing Traction

SEPTEMBER 27, 2011

Now more than ever, optimized online content is the key to attracting prospects to your website. If someone at your company is a prolific speaker, take their most popular presentation and create a whitepaper or an article from the same content. Repurpose the same content into a video. The answer is re-purposing.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

JUNE 20, 2014

It’s like not following the guidelines provided with your new logo. If they are pros, they also provide guidelines for logo use, including how the logo can be used in black and white, with or without a tagline, and more. It the logo guidelines aren’t followed, sometimes people will begin adapting the design.

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

SEPTEMBER 30, 2010

Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. Without a strategic social media plan or guidelines, the social media horse has already left the barn. Examples of Social Media Guidelines.

Social Media 100

Social Media Guidelines Media Social Networks 100

B2B Marketing Traction

JUNE 17, 2014

You have bad content on your website. If you don’t plan your website content in advance or if you leave it up to a web developer to create content, you could end up with an ineffective site. Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing!

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JULY 31, 2014

To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. This requires blog guidelines and an editorial calendar. Decide How to Structure Your Content Marketing Team by David Booth of Revenify. Blogging b2b blog content marketing strategy' So, hey, let’s jump in and do this.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

FEBRUARY 14, 2011

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. ’ Only site original content is made accessible; tricks are not possible nor approved.” May I suggest one?

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

MARCH 8, 2013

The Facebook business page was pretty much empty of content and the owner had set up a personal page as if it were the business (this is against Facebook’s guidelines and can get a profile taken down). In another situation, a client had both a Facebook Business Page and a Facebook personal account.

Online Marketing 100

Online Marketing Ideal Customer Profiles Marketing Proposals Statistics 100