Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# link] JasonPeck Hmm- privacy concerns here. There are so many new tools, etc.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Hinge Marketing

MARCH 12, 2020

Compelling content, positioning and a clear differentiation strategy is universally important, but getting it right can take some digging for professional services firms. Relevant Professional Services Trends Online. In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Single Grain

SEPTEMBER 18, 2023

Many businesses have a rather myopic view, thinking solely about how they can use it to generate more content for their marketing needs. AI can write your blog posts, create video scripts and even manage your social media content. But there’s a lot more to AI than just content creation. That’s where AI shines.

Marketing AI 52

Marketing AI Business Ethics Work Management 52

SpotMe Blog

JUNE 29, 2023

Digital ads, email campaigns, and sponsored content are all part of the paid pharma marketing strategy. HCPs want personalized experiences HCPs are fed up with being bombarded with promotional digital content that is not relevant to them. “70% Strict regulations apply to social platforms as well.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52