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Trending Sources

Should Social Media Marketers Worry About Privacy?

WindMill Networking

Privacy is dead, and social media hold the smoking gun.”. –  Pete Cashmore, CEO of Mashable. Can we thank social media for the end of privacy? Some people might opt for a selective approach to privacy.  Actually, the modern debate about privacy surfaced earlier during the 1960s, when identities were turned into simple computer punch cards.  TOPIC: Social Media Privacy.

B2B Video Content Marketing on Youtube

delicious b2bmarketing

@RBeale on Twitter Ryan Beale on Facebook RBeale.com RSS Feed Ryan Beales Email Home About Contact Comment Policy Buy Thesis PPC SEO Social Media Marketing Subscribe Today Internet Marketing, Sales & Sports | Ryan Beale Why B2B Marketers Should Consider Adding Video Content on Youtube by rbeale on May 18, 2010 · View Comments in Internet Marketing Spread it! Try it today!

PPC 3

Google Plus was born prematurely and you should take advantage

Biznology

So you need to make sure any privacy and anonymity processes you adopt needs to be foolproof. Plus, for anyone that really cares about being part of search, anyone who cares even a little bit about Google’s search hegemony, there’s another benefit to participating in Google+:  search priority, search timeliness, and search relevance. OK, enough of that.

Digital Debris: Why Data Needs an Expiration Date

Marketing Action

According to Domo , every minute of the day: Facebook users share 2,460,000 pieces of content. YouTube users upload 72 hours of new video. In some cases, the data may also be relevant to an active legal matter, which means it would need to be retained until the resolution of the legal hold. I recently received a letter from a large health insurance company. Turns out it was.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. of Tiecas, Inc.

A Brief Timeline of the History of Blogging

Hubspot

While it’s not clear if she was the first blogger to be terminated because of her personal website’s content, it sparked a conversation about the privacy and freedom of expression for bloggers. Less than a year later, Google would debut AdSense , which paired blogs with relevant advertisements (at the discretion of the blogger). YouTube, c. Greetings, readers. Xanga, c.

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Moreover, Facebook seems to be taking great care to ensure the privacy of individual users. So how, you may be wondering, is this anonymized data relevant for marketers? Atlas gives Facebook the ability to serve contextually relevant ads to users regardless of the device they are on. Overall, ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page. All Rights Reserved.

Why Snapchat Is Already Giving Up on Not Being ‘Creepy’

Contently

“But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. The second, Snapchat Lifestyle Categories, “lets brands direct ads to people who consume certain types of videos (like sports or gaming content).” ” This is the same kind of audience categorization offered by Facebook and YouTube.

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

Given that Hubspot has produced a massive amount of high-quality content geared toward organic search queries, its findings should not be taken with a grain of salt. By its very nature, there is not a lot of user-specific privacy data in a keyword search; moreover, keyword search data is only forwarded to the websites that users click on. OF PRIVACY AND ADVERTISING. Thanks.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Thanks for sharing! Resources

18 Expert Guides to Using Google+ for Business

Webbiquity

After all, Google+ is now the second-largest social network ; it’s more business-oriented (and less about sharing pictures of friends and grandkids) than Facebook, and more flexible than Twitter; it’s important for SEO (though not in the way you may think–see below); and it’s connected to everything else Google (Gmail, YouTube, Maps, News, etc.), Using Hangouts?

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

The brilliant Shel Holtz explains how organizations can tap into the power of Google+ circles for content marketing, completely apart from brand pages, noting “I’m skeptical about brand pages, since research indicates most people connect with Facebook’s version only to learn about coupons, discounts and special offers.” It’s the fastest-growing social network ever.

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Google Plus Hangouts for Business: Customer Contact on Steroids

WindMill Networking

Hangout on Air adds a couple of key features that greatly expand the usefulness of Hangouts: Hangouts On Air are live-stream broadcast , both within Google Plus and on YouTube, so they can be watched by any number of people. completed Hangout On Air can be automatically turned into a permanent YouTube video. Hangouts and Hangouts On Air. Great for collaboration!

Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

” Baker learned quickly that a combination of human connection and helpful content was creating a point of differentiation in a field that is typically “too stiff.” Baker uses a combination of original content, shared content, and promoted posts to create a consistent and effective presence. ” He is also creating original content. Legal. Legal.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” What is a content audit?

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? We ‘Heart’ It! It might never be.

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

You may recall that back in October 2011, Google (citing the reason of privacy), announced it would start encrypting search results for logged-in Google users (including any Google-owned product like YouTube, Google+, Gmail, etc.). How will this affect our content strategies? Nope -- this is one that''s going to actually close some doors for you. Why, Google. No bueno.

The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. ” Specifically, she calls out content, community, and commerce as the critical ingredients for a successful ecommerce company, and provides Houzz as an illustration of how to combine the three to maximize a customer experience. 10 Tweetable Takeaways. Easy enough.

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Twofold Benefit of Optimizing Marketing Content by Achinta Mitra on August 17, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Search Engine Optimization (SEO) Online optimization is usually associated with natural or organic search engine optimization (SEO).

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases.

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Your goals should drive your content. Have an account?

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Social media’s power to spread a message across the web isn’t as relevant. Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old.

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15 Hidden Instagram Hacks & Features Everyone Should Know About

Hubspot

Then, update that URL frequently to point to your latest blog content, YouTube video, product, or offer. Update this link frequently to point to your latest content or offer. 14) Hide ads you don't find relevant. Instagram, like its parent company Facebook , tries to show you ads that are interesting and relevant to you. Want to turn post notifications off? Yikes.

Recipes For Great B2B Videos [#B2Bchat Recap]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat. White label hosting … YouTube … etc.

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content. Let me end this post with a humorous video that I found on YouTube.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content.

The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Even high-profile, high-budget “do good” programs don’t do much good if they’re not authentic and brand-relevant. re·mark·able. Enjoy!

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Social media’s power to spread a message across the web isn’t as relevant. Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Focus on Content in B2B Marketing by Achinta Mitra on April 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Social Media Marketing Lately all the talk in B2B marketing has centered on social media. Resources

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. Now You Can Smell Like YouTube Sensat. After UK Stabbing, YouTube Removes Ex.

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De-Personalizing Google Search Engine Results Pages

EMagine B2B Blog

In recent Google algorithmic updates and privacy changes, what you see on your computer may be vastly different from what you prop sects see. If you are a marketer who feel stye need to constantly check your key phrases rankings in Google, making sure that your company shows up on the first page, or even worse, #1 in their rankings, this post is for you. Public sees. Search Engine Marketin

8 Things to Do Before Interviewing Someone for Your Team

Hubspot

Social and digital presence is key to what we do every day so it is simply expected that candidates have made their mark someplace relevant in the social sphere. Twitter and YouTube, yes. Allow privacy in a professional meeting room, away from interruptions and offer the applicant water or coffee. Hiring talent is scary. Go ahead, Google “job interview tips” and within.27

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. After UK Stabbing, YouTube Removes Ex. Learn more. Be a resource.&# 4. Thanks, Erica.

13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence

WindMill Networking

Here’s some excerpts from that post, in which after praising that Klout deserves credit for listening to their critics with regards to making the right moves in terms of privacy and transparency, they are sill missing the mark on the actual scoring algorithm: By quadrupling the inputs to personal scores, the scope of their influence assessment far surpasses any rival. Nobody.

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Does that mean content marketing’s disconnect with customer engagement is only a matter of measuring the correct ROI metrics?

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? Why bother with content? Resource

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.