SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. So how can you keep the content flowing before, during, and after your event? Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Conferences.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. But it was also a highly entertaining piece of content that took the internet by storm. What challenges are your audience trying to overcome?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Hubspot

JANUARY 1, 2014

Don''t be fooled: Webinars can be a lot more work than they may initially seem. It takes careful planning, promotion, content creation, and collaboration. Before you decide to set the date for one, make sure a webinar is really the right piece of marketing creative based on your goals. When to Host a Webinar.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

NOVEMBER 15, 2022

Like everything else in our world, the global pandemic threw a monkey wrench at in-person events. Marketing Vision was no different and two years of virtual events showcased how to bring a community together on-line and deliver significant value and interaction virtually. Marketing Vision 2022 delivered on all fronts.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

SmartBug Media

OCTOBER 6, 2020

According to ZoomInfo , “73 percent of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads.” When done the right way, webinars are a tremendous opportunity to supplement that face-to-face experience and fill your pipeline with qualified leads. Considerations When Hosting a Webinar.

Webinar Metrics 76

Webinar Metrics Top of Funnel Marketing & Strategy High Quality Lead 76

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

SpotMe Blog

SEPTEMBER 1, 2022

An example of using AI at in-person events is facial recognition software for check-in. A hybrid or virtual event example is data insights created during polls. This equipment is important at in-person and hybrid events to ensure all participants can hear clearly. Content management system (CMS). Aspect ratio.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

SpotMe Blog

MAY 4, 2021

Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. Exciting content such as virtual tours and workshops are also becoming common in the digital event world. Virtual Conference vs. Virtual Event: What’s the Difference?

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Shelve the Presentations.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

Valasys

NOVEMBER 5, 2018

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Here are 50 strategies that will help you generate a new sales lead which is one of the biggest keys to a successful business.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Brandpoint

MARCH 24, 2020

Are your events canceled? As marketers , the strategies that normally help us bring in opportunities and new business for our company no longer are viable. Many companies have been faced with the difficult decision to cancel upcoming events that were important assets to their 2020 campaigns.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

Content4Demand

JANUARY 7, 2020

Whether your product is cellular phones, commercial banking services or content, offer your buyers bundles. Event marketers can offer registration packages at different price levels for sessions only, sessions and special events and an all-inclusive package with pre-conference workshops. It’s worth watching.

Webinar Metrics 54

Webinar Metrics Peer-to-peer B2B Marketing & Strategy 54

ClearVoice

JULY 20, 2020

Many marketing teams adopt the teamlancing model and pitch this model to clients. Because marketing typically involves a multitude of different skills — content writing, design, web and technical knowledge, data and analytics, marketing automation, and so on — many freelancers can “pitch” their services to brands.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Marketing Insider Group

MARCH 23, 2020

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. We know it works because the approach we use with our clients is the same : all our new customers come from the engaging, consistent, and customer-focused content we publish each week.

Lead Scoring 354

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 354

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Customize the stage layout to focus on the content and people that matters most.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Customize the stage layout to focus on the content and people that matters most.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Customize the stage layout to focus on the content and people that matters most.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Customize the stage layout to focus on the content and people that matters most.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52