Remove Content Remove Eloqua Remove Sales Management Remove Transparency
article thumbnail

Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Resources mentioned: In any B2B sales cycle, knowledge equals power. Catch all episodes here.

Eloqua 118
article thumbnail

Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

DealSignal vs LeadIQ: Elevate Your Sales Strategy with the Right B2B Pipeline Generator

DealSignal

However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. Its rigorous verification process ensures reliable and up-to-date information, including human-verified phone numbers.

article thumbnail

9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Instead, they’re attracted to authenticity, transparency, and friendliness in a brand.

article thumbnail

How to Fight For More Social Media Resources In Your Company

Convince & Convert

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. Social media management software companies, et al. And that takes time.

article thumbnail

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

More transparency. I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. During the course of the discussion, she said, as if suddenly enlightened, “This really is a change management initiative. Honest sales pitches.

article thumbnail

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

More transparency. I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. During the course of the discussion, she said, as if suddenly enlightened, “This really is a change management initiative. Honest sales pitches.