Vidyard

SEPTEMBER 1, 2015

So without further ado: Eloqua. Readers can peruse content in different forms, including ebooks and podcasts. The variety of content is worth a gander, and helps marketing automation specialists drive even greater effectiveness by using other strategies in conjunction. Read the post.). No thumb twiddling allowed!

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Ledger Bennett

JUNE 25, 2018

Sadly, relations with the said customer had become frosty, and so AT&T decided to utilize a targeted “persons of interest” social selling strategy to thaw the negative opinion, and in 18 months were able to attribute $47 million in new business to social media outreach. So how did they do it? The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. You live and breathe your sector – make your opinions known. For that, you need qualified business leads that come from a robust lead generation program.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

LeadSloth

SEPTEMBER 30, 2010

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. In my opinion, there are three reasons: a good product that is easy to use.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Vidyard

MAY 10, 2016

Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Michael said it best when he told us that “The days of pushing content on a brand’s own timelines are gone. Indicates required field.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Vidyard

SEPTEMBER 2, 2015

So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Readers can peruse content in different forms, including ebooks and podcasts. Read the post.) No thumb twiddling allowed! Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

SnapApp

OCTOBER 28, 2016

Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. Content loading.

Eloqua 48

Eloqua Banners Training Creativity 48

Ledger Bennett

FEBRUARY 24, 2020

Tailoring your content to a specific vertical for example. A lot of wasted time is spent trying to get our heads around the idea of personalisation, as if it’s something new. But what we’re really talking about when we discuss personalisation in B2B marketing is accurate audience segmentation. Other blogs that may interest you.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The omni-channel reality connects consumer behavior across your tech stack through data, content, and a planned integrated experience.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The omni-channel reality connects consumer behavior across your tech stack through data, content, and a planned integrated experience.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

APRIL 3, 2014

You can tie the survey to a raffle prize and give attendees even more incentives to offer their opinions. Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! Content loading.

Planning 48

Planning Marketo Eloqua Landing Pages 48

Heinz Marketing

SEPTEMBER 17, 2018

We are fortunate to have a line up of awesome content and special guests! I was at Content Marketing World yesterday and did a presentation on sales content that sells, and one of the questions was, “What the heck is sales enablement? I mean, it’s a no brainer, I’m just fabulous. Matt: That is awesome.

Work Management 55

Work Management Eloqua Marketing Management Training 55

Golden Spiral

NOVEMBER 8, 2018

The user experience (UX) of your site is all about guiding your user through an intentional experience that both delivers the content they want to find (solving their problem), while also delivering it in a manner consistent with your sales cycle. Digital Reasoning’s goal was to deliver smart content based on multiple visitor data points.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

LeadSloth

JUNE 23, 2009

SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. blogging, creation of high-quality content, and website conversion optimization. In my opinion, they will have to offer at least some Inbound Marketing features before the end of the year.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

6sense

MAY 10, 2016

New sales and marketing tactics (programmatic ad buying, audience targeting and retargeting, account based marketing, content marketing, sales and marketing alignment on accounts, etc.) But they are, in my opinion, evolutions of the lead-based sales and marketing tactics that were developed at the the beginning of the internet age.

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

Hubspot

APRIL 21, 2014

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

Webbiquity

JANUARY 12, 2011

Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. contention that “You don’t need a PR agency.&# Get More from your SEO Press Release by InteractMedia SEO Content Marketing Blog.

PR 100

PR Tools Tips Blogger 100

Heinz Marketing

AUGUST 3, 2020

What are some things you recommend to help be consistent in sharing content? But start engaging in content because that’s the best way to learn. Post content, engage with other people’s content, and figure out what’s actually resonating. You got to do this on a consistent basis.” Mike: For sure.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

markempa

JANUARY 23, 2018

A more complex buyer persona extends beyond surface level details and includes other factors like common complaints, shared opinions, buying preferences, and more. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. You may also like.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Hubspot

SEPTEMBER 14, 2012

4) Sharing Competitor Content. One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. And that isn't the first time he's shared HubSpot's content. 6) Letting Users Upload Their Own Content. Well done, folks.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

chiefmartech

DECEMBER 6, 2015

For instance, you could call “website content management systems” (CMS) a category. Adobe Experience Manager, Oracle Eloqua, Salesforce CRM). There are a couple of possible exceptions to this in my opinion.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Heinz Marketing

FEBRUARY 18, 2019

We’ve featured an impressive list of guests and will continue to do so with awesome content going forward. I got to know him very well back in the Eloqua days. He was the president of Eloqua, leading through the IPO and the acquisition by Oracle. We’ll publish similar highlights here for upcoming episodes.

Eloqua 68

Eloqua Verticals Work Management Enterprise Management 68

Convince & Convert

MAY 18, 2012

You mentioned having a background in the email space, and in terms of a forward looking opinion on our market, I think that the social media marketing, social media management space is actually going to shake out a lot like the email space where there are high end, very expensive, very complex, very enterprise-y companies.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Heinz Marketing

SEPTEMBER 3, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. And they know the content that we put on the stages. When I go to events, and it’s Content Marketing World’s coming up here, in a week and a half. I think that, you mentioned Content Marketing World coming up.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Digital B2B Marketing

MARCH 14, 2013

Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. Identifying Content to Create. Share your opinion in the comments below or with me on Twitter ( @wittlake ).

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Litmus

AUGUST 4, 2020

Adobe Marketo, Salesforce Pardot, and Oracle Eloqua occupy the next three top spots. . Since most ESPs don’t have content planning integrated, you’ll need to supplement your workflow with separate tools. The results of the survey proved one thing to be true—there’s no shortage of ESPs for marketers to choose. Dynamic scripting.

Budget Programs 69

Budget Programs Tools Peer-to-peer Work Management 69

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Great to warm up totally cold leads, all for a ridiculous price! Ahmad Dirani Thehovi.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Single Grain

MAY 31, 2023

AI marketing tools can send emails for you, predict customer behaviors, segment customer data, optimize content, analyze customer queries, and do tons of other marketing tasks to improve the productivity of your marketing teams and make smart decisions. Social Media: Social media platforms generate massive amounts of user-generated content.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Litmus

OCTOBER 29, 2020

And prior to Oracle, Jason was a Senior Creative Director at Epsilon, but in both roles, Jason leads teams of designers and developers, writers, content strategists, all those people making email to help clients deliver more effective email campaigns to their subscribers. So we’ve got Responsys and then we also have Eloqua.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. people are only going to listen if you provide valuable content. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

LeadSloth

JANUARY 12, 2010

I have asked many of the vendors, consultants and thought leaders to give their opinion. There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. Creation of buyer-centric content. Steve Woods , CTO, Eloqua. predictions. Renewed focus on data quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. .” They get their own information; they form their own opinions. The whole concept of context versus content, right?

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. What about those in your category 4) the online portals - they have content production expertise.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Heinz Marketing

FEBRUARY 11, 2019

How they created good relevant, creditable content. We’re going to talk about the content strategy they’ve put together and how that’s been so successful in helping drive their inbound leads. And I want to get to some of your content in a minute. The PIVOT can be from one business to another. David: Yeah.

Sales Management 58

Sales Management Top of Funnel Lead Ranking Small Business Marketing 58

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. He said my opinion. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. Glad to be here.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Referral Rock

OCTOBER 30, 2019

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. If you’re just starting off or revamping your current strategy, a good place to start is focusing on competitor research, onsite SEO, social media, and content production. Content Management System (CMS).

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69