Tony Zambito

DECEMBER 2, 2011

  Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire experiences. This article looks at how buyers are seeking to further their intelligence on challenges and goal achievement and how organizations can model intelligence seeking versus content mapping. 

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Trends Buyer Personas Lead Ranking Content 100

Tony Zambito

JULY 1, 2016

Global business marketing strategies, in a world where countries may pull back from open market growth towards closed market sentiments, may have to go through some rethinking. One such company I have had the privilege of working with recently, GE , has been preparing for such an event through a specific localization strategy.

Buyer Personas 101

Buyer Personas Planning Business Paid Search Agency 101

Tony Zambito

NOVEMBER 28, 2010

.  Online Education : we are hearing much these days about content marketing, content curation, content creation, and the likes.    A read on this from a buyer’s perspective and how it is changing the buying experience is that buyers expect to be educated.    No kidding! . 

Social Media 100

Social Media Peer-to-peer Buy Media 100

Tony Zambito

MARCH 23, 2011

Educator Role : companies today must see themselves in the role of educators because buyers are expecting to learn a thing or two.    In fact, I may go so far as to advocate a CEO give serious consideration to establishing a buyer education capacity in their organization. 

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Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

JANUARY 18, 2011

Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail? What resonates throughout these three reasons is the need to build demand generation strategy around the B2B buyer.  on the organization’s blog. 

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

Tony Zambito

MAY 12, 2011

Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.  Using Context for Social Buyer Persona Strategy (buyerpersonainsights.com).

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Tony Zambito

AUGUST 31, 2011

  One can make an educated argument that reach belongs in the push column of marketing.    Organizations and marketers have been wired for decades in reach and push strategies.  .  To me at least, it seems that in the social age the terms Reach and Engage cancel each other out. 

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Social Media Amazon Social Networks Paid Search Agency 100