Content, Document and Media - B2B Marketing Zone

B2B Tech Buyers Like Social Media

WriteSpark

FEBRUARY 18, 2009

Content Marketing. Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Templates for Marketing Documents. Case Studies. Sales Materials.

Social Media

Social Media Media Forrester Copywriting

Decision Makers Like Details

WriteSpark

APRIL 18, 2018

Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

Case Study

Case Study Case Studies Paper Purchase

Decision Makers Like Details

WriteSpark

APRIL 18, 2018

Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

Case Study

Case Study Case Studies Paper Purchase

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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White Papers: Refresh or Write Fresh?

WriteSpark

APRIL 8, 2014

Why reinvent the wheel with a new paper when you can revive an existing content asset? The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* What are your criteria for refreshing a white paper or other marketing content?

Paper

Paper Copywriting Case Studies Case Study

Decision Makers Like Details

WriteSpark

DECEMBER 8, 2009

Yet it was interesting to see how quickly they reached consensus on one factor: which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

Case Studies

Case Studies Case Study Advertising Benchmark Lead Scoring

Why NOT to Publish an Audio or Video Transcript

WriteSpark

JANUARY 19, 2010

But the primary reason I like text: It allows me to save time by skimming the content for information of interest. Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant.

Video Marketing

Video Marketing Paper Webinar Metrics Promotion

Buyers Increase Use of New Info Sources

WriteSpark

JULY 30, 2009

Social media. For marketers, this study confirms the need to create extensive and regularly updated content. You may already be seeing these change in your document downloads, Website page statistics, and other results tracked for your marcom activity. Technology B2B websites.

Paper

Paper Vendors Conference Statistics

Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

AUGUST 19, 2008

Content Marketing. Social Media. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.) Technical Copywriter. Documentation or product development groups.

Copywriting

Copywriting Public Relations Paid Search Agency Case Study

The Value of LTRs with Freelance Copywriters

WriteSpark

DECEMBER 7, 2010

And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media.

Copywriting

Copywriting Case Study Case Studies PR

The Value of LTRs with Freelance Copywriters

WriteSpark

DECEMBER 7, 2010

And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media.

Copywriting

Copywriting Case Study Case Studies PR

How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

DECEMBER 16, 2008

Content Marketing. Social Media. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Templates for Marketing Documents. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Sales Materials.

Paid Search Agency

Paid Search Agency Companies Copywriting Copyright

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

AUGUST 12, 2008

Content Marketing. Social Media. Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Templates for Marketing Documents.

Conference

Conference PR Public Relations Copywriting

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

FEBRUARY 12, 2013

For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Where will the document be published? availability of the material or a concurrent social media push? certainly help.

Work Management

Work Management Marketing Websites Marketing Management Tips

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

FEBRUARY 12, 2013

For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Where will the document be published? availability of the material or a concurrent social media push? certainly help.

Work Management

Work Management Marketing Websites Marketing Management Tips

Conference Focuses on Making the Most of Customer References

WriteSpark

NOVEMBER 11, 2008

Content Marketing. Social Media. Templates for Marketing Documents. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Sales Materials. White Papers. Working with Writers. « When the Draft has "Problems" | Main. | White Paper Writer.

Conference

Conference Copywriting Copyright Case Study

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. Well structured, coherent presentation of all content in the document.

Copywriting

Copywriting Case Study Case Studies Paper

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. Well structured, coherent presentation of all content in the document.

Copywriting

Copywriting Paper Case Study Case Studies

White Papers: Too Much Fat, Not Enough Meat

WriteSpark

JUNE 12, 2012

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek. According to an Eccolo Media survey of IT buyers, ".

Paper

Paper Paid Search Agency Segmentation Customer Surveys

White Papers: Too Much Fat, Not Enough Meat

WriteSpark

JUNE 12, 2012

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek. According to an Eccolo Media survey of IT buyers, ".

Paper

Paper Paid Search Agency Segmentation Customer Surveys

When the Draft has "Problems"

WriteSpark

OCTOBER 28, 2008

Content Marketing. Social Media. Perhaps the most exasperating feedback you can get from a subject-matter expert who reviews the draft of a technical marketing document? Go ahead and have that conversation with the subject expert to identify what is really "wrong" with the document. Case Studies. White Papers.

Copywriting

Copywriting Case Studies Copyright Case Study

B2B Marketing Zone

WriteSpark

B2B Tech Buyers Like Social Media

Decision Makers Like Details

Webinars

Trending Sources

Decision Makers Like Details

Webinars

White Papers: Refresh or Write Fresh?

Decision Makers Like Details

Why NOT to Publish an Audio or Video Transcript

Buyers Increase Use of New Info Sources

Technical Writer or Technical Copywriter? What's the Difference?

The Value of LTRs with Freelance Copywriters

The Value of LTRs with Freelance Copywriters

How Marketers Can Help Salespeople Succeed with Large Companies

Technology PR Sessions at 2008 PRSA Conference

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

Conference Focuses on Making the Most of Customer References

Do You Need a Long-Form or Short-Form Copywriter?

Do You Need a Long-Form or Short-Form Copywriter?

White Papers: Too Much Fat, Not Enough Meat

White Papers: Too Much Fat, Not Enough Meat

When the Draft has "Problems"

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