ClickZ

JUNE 15, 2020

DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media. Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. Automation allows marketers to: Score Leads Identify valued customers Nurture and build relationships Deliver and optimize targeted content.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). Nearly three quarters of the content produced by marketers to power campaigns is never used by sales or read by customers. Prospects are not reading much of that content. That Jon Miller.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

ANNUITAS

APRIL 24, 2014

It was particularly interesting and relevant to marketers, as our working environment was actually quite similar to that of the “traditional” baseball scout or manager. That’s why I was particularly excited to hear about the upcoming Marketing Innovation Summit for B2B , produced by Demandbase. How cool is that? Check it out here.

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. Both articles make some great points which align nicely to the direction of our Intelligent Content Platform and our latest addition, PathFactory for Revenue Enablement, announced yesterday.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Demandbase. Demandbase. Content Assets.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Top Rank Marketing

AUGUST 14, 2023

For example, if you want to learn how to succeed in B2B with unconventional marketing tactics, why not learn from someone like Joe Pulizzi – founder of Content Marketing Institute/Content Marketing World and The Tilt/Creator Economy Expo – both of which have been so successful, they’ve been acquired.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Adobe Experience Cloud Blog

JANUARY 7, 2020

Personas – show relevant content for some of the personas we sell to, such as marketing operations, demand generation, and marketing leaders – this helps increase CTR. Standard – generic direct response campaign that tests a high volume of new content pieces and optimizes for maximum ROI. Bringing it all together.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. This is a problem: By allowing the marketing content to stop at one of these steps, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. This is a problem: By allowing the marketing content to stop at one of these steps the event, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. 3) Content marketing is still in early days. After three days of sessions, breakouts, panels, and networking, closing keynote speaker Kevin Spacey (!!!)

Marketing Report 48

Marketing Report Content Marketing DemandBase Content 48

Unbound B2B

FEBRUARY 6, 2023

Along with creating the right type of content, it is also essential to distribute it effectively. According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. Content syndication that applies ABM can see a revenue growth of 200% and ROI of 300%.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. The IP address is then mapped to company name.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. Leveraging data science and predictive analytics optimizes every engagement point—offering the right offer, the right content, and the right product to the right prospect.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

FunnelEnvy

MARCH 16, 2020

Website personalization is most effective when it helps the customer by presenting them with an offer (next best action) that’s most relevant for them in their journey. That offer could be content, starting a free trial, contacting the sales team or whatever is both most relevant for them and maximizes their likelihood of conversion.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Google advantage is speed and relevance. Still, intent data can help you figure out areas of interest so that you can be more relevant in future interactions. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Content4Demand

APRIL 10, 2019

Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience. It is the music, the content over and over again, and they are constantly raising the bar.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

Circle Studio

NOVEMBER 8, 2018

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. The Current MarTech Landscape (And What’s Relevant for A/E/C Firms). While there are thousands of tools available, not all of them are relevant for A/E/C marketers.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Business Brainz

JULY 11, 2021

B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. Insight provides you with a holistic view of your target account, it will not only help you to develop a hyper-personalised content strategy for them but also identify the channels to best engage with them.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Then, there’s data generated through people’s engagements with content on the broader web (third-party).

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. JM: In 2006 when the inbound revolution started, buyers were genuinely excited by content that delivered educational, insightful information that was often entertaining.

Marketing Analytics Tools 83

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. Which companies in the expo hall will be most relevant to you and your company? How do they integrate with Marketo?

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Adobe Experience Cloud Blog

JANUARY 23, 2017

You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Anonymous 3rd Party Behavioral: People visiting other websites that you don’t own, but indicate some relevance (e.g. Forbes.com for business professionals).

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Adobe Experience Cloud Blog

JUNE 27, 2010

Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Heinz Marketing

AUGUST 5, 2021

Check out the previous quick start guide posts on content amplification and sales automation. DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). Deliver relevant experiences with website personalization to increase engagement and interaction. Without further ado….

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

SmartBug Media

NOVEMBER 21, 2022

Engage those accounts with relevant content and outreach. LinkedIn Sales Navigator not only allows you to research and identify target accounts, but it also has some neat features built in for sharing sales content and showing you those in your network that could help make an introduction to key contacts. Marketo Engage.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. It’s about engaging with these modern buyers on their own terms, letting them be anonymous when they want to be anonymous, being really helpful and relevant when they’re ready, always based on trust. ” To Engagio, to Demandbase. What’s Next?!

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

SmartBug Media

MARCH 10, 2020

Engage those accounts with relevant content and outreach. LinkedIn Sales Navigator not only allows you to research and identify target accounts, but it also has some neat features built in for sharing sales content and showing you those in your network that could help make an introduction to key contacts. CMS and Content.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

PureB2B

MAY 30, 2022

You can target them with the most relevant and effective messaging to build buy-in, and make closing deals straightforward for your sales reps. Many companies today rely on inbound marketing, which is all about creating amazing content that leads prospects to your business when they’re ready to buy. This hits the nail on the head.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

You can target them with the most relevant and effective messaging to build buy-in, and make closing deals straightforward for your sales reps. Many companies today rely on inbound marketing, which is all about creating amazing content that leads prospects to your business when they’re ready to buy. This hits the nail on the head.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

The ABM Agency

MARCH 26, 2021

Deliver content and messaging by account and funnel placement. When it comes to this kind of marketing, we use the phrase “omnichannel ABM,” which simply refers to ABM that utilizes each relevant channel, tool, and best practice to nurture accounts. Examples: Marketo , Pardot , Oracle Eloqua. Content Enablement/Personalization.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98