LeadSloth

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Demand Generation Blogs Continued

LeadSloth

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This blog provides a strategic perspective on the demand generation process.

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Genius Marketing Automation Blog Posts

LeadSloth

Demand Generation Best Practices. Demand Generation Metrics 101. 7 Simple Steps to Get Started with Content Marketing. Tips for Creating Better Lead Nurturing Content. Tags: Demand Generation Email Marketing sales 2.0 Are You Ready for Marketing Automation? Not Ready for Marketing Automation. Lead Scoring.

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Top-10 Marketing Automation Blogs

LeadSloth

BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. Ardath is a talented independent marketing consultant who writes about using content to engage with prospective customers; she really gets Marketing & Sales collaboration.

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

No Interesting Content. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. If possible, create personas for all people involved in the buying process.

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Finding Untapped Revenue in Your Marketing Database

LeadSloth

Create Content That Your Audience Needs. Several of the leading marketing practitioners and consultants have written chapters on topics ranging from sales & marketing collaboration to conversion optimization and content marketing: Jill Konrath : Candid Letter from Sales to Marketing. Know All About Your Audience.

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MarketingSherpa’s Email Summit 2009

LeadSloth

It is focused on advanced email strategies, which is an important part of the demand generation process. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Leveraging user-generated content. Most of the case studies seem to be B2C rather than B2B.

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8 Tips to Get Started with Marketing Automation

LeadSloth

Create Some Good Content. The key ingredient for lead nurturing is high-quality content, not about your solution itself, but about the broader issues that it addresses. Although more content is better, you can already start nurturing with a few pieces of good content.