Marketing Insider Group

MARCH 3, 2011

This post originally appeared on the Savvy B2B Marketing Blog … Why is content marketing so important? I started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. What is the biggest challenge to producing effective content. Rinse and repeat!

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. That was the biggest lesson of Content Marketing.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

ANNUITAS

OCTOBER 27, 2016

Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.” Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Marketing Insider Group

DECEMBER 7, 2020

For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Content Standard

JANUARY 21, 2015

While brand investment is increasing, there is still skepticism on the true value of content marketing. Being a content marketer in the enterprise software industry is no easy task. History tells us that, when marketing software solutions, it’s more natural to talk product than what an audience actually cares about.

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

The Point

OCTOBER 20, 2011

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Most notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1.

Email Campaigns 100

Email Campaigns Salesforce.com Campaigns Demand Generation 100

ANNUITAS

OCTOBER 27, 2016

Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.” Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Vidyard

OCTOBER 7, 2013

After successfully hosting marketers at our Kitchener headquarters in June, our team was really pumped to take our Space Camp event on the road to Toronto. You can look to B2B companies like Salesforce.com, or B2C like Red Bull, to see how leading-edge video marketers are creating an increasingly immersive customer experience.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

xiQ

APRIL 12, 2016

Companies like Viptela, Cloudastructure and Futurescape along with several other are using xiQ to generate relevant content, in minutes, to use in their content marketing initiatives and to deliver real-time market insights for their Account-Based Marketing teams.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The survey was directed to marketers in "Salesforce Marketing Cloud locations," so the respondents may not be a representative sample of all marketers. The Salesforce.com survey included a nice balance of B2B and B2C participants.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

The Point

APRIL 18, 2011

At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. key features in the new product release. Wait,” you say (suspiciously.)

Cost 100

Cost Video Marketing Effectiveness Microsite 100

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. When onboarding: Keep things fast, simple and easy Include instructional videos, guided product tours, etc.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. When onboarding: Keep things fast, simple and easy Include instructional videos, guided product tours, etc.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. Reduce customer churn with content marketing that’s closely aligned with your audience’s needs – contact accelerate agency today. . Include instructional videos, guided product tours, etc.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. That’s a poor experience for your prospect and a complete waste of sales rep productivity. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. That’s a poor experience for your prospect and a complete waste of sales rep productivity. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. That’s a poor experience for your prospect and a complete waste of sales rep productivity. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Sales reps rarely use the assigned leads view in Salesforce.com. In the true spirit of “sales & marketing alignment” – yes, that elusive nirvana – let’s look at the big picture. That’s a poor experience for your prospect and a complete waste of sales rep productivity. The leads weren’t assigned to the right rep.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Let’s start with DemandBase. Astonishingly, four years have passed since I last wrote about them. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

xiQ

APRIL 12, 2016

Companies like Viptela, Cloudastructure and Futurescape along with several other are using xiQ to generate relevant content, in minutes, to use in their content marketing initiatives and to deliver real-time market insights for their Account-Based Marketing teams.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

Vidyard

FEBRUARY 13, 2014

So here goes – my inaugural “Tyler’s Top 5” for why video marketing is in a class of its own. #5. With the detailed reporting and analytics a Video Marketing Platform provides, marketers can finally understand who is watching specific content, and how long each piece held their attention for.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

The Mx Group

NOVEMBER 17, 2017

Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Design and Content. Content Marketing. Interactive Content. Video Production. Which team is typically responsible for prioritizing accounts: Sales or Marketing? B2B Telemarketing.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

The Effective Marketer

JUNE 1, 2012

The personas will help drive your content marketing efforts and your lead nurturing programs. Step 3: Content Marketing Audit. Conduct a content marketing audit and have an inventory of your marketing assets. Step 4: The Content Marketing Plan. Step 6: CRM Integration. Rinse and repeat.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. How Empathy Will Grow Your Sales and Marketing Pipeline. Just to name a few. Read The Biggest Contributor to B2B Revenue.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Vidyard

OCTOBER 1, 2014

Videos may be the best way to engage an online audience ( 70% of marketers recently reported that video converts better than other content types), but there’s no denying that this format is still intimidating or even inaccessible to many sales and marketing professionals.

Video Marketing 50

Video Marketing Salesforce.com Impressions Marketing Prospects 50

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Will Facebook replace your B2B Marketing email system? But Facebook? Even conduct the sale with payment options like PayPal in the future.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Marketing Qualified Leads 100

Content Standard

SEPTEMBER 29, 2014

While a marketing department may dedicate more than $100,000 per year to content marketing, the process of tracking, measuring, and evaluating that content can get pretty messy. How do you quantify the business earned through thought-leadership content? Kick-start the Content Measurement by Blogging.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Content Marketer of the Year winner.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Social will leave Marketing – This year Marketing and Communications totally “got” social media but next year is the year it starts to transform the rest of your BtoB organization from Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

LeadSloth

JULY 12, 2010

HubSpot’s Medium and Large products give you the option to keep using your own site. These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Social will leave Marketing – This year Marketing and Communications totally “got” social media but next year is the year it starts to transform the rest of your BtoB organization from Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

B2B Marketing Zone Posts

AUGUST 3, 2009

Buzz Marketing for Technology , July 23, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. The Ugly Baby (Product) Dilemma - Phoenix Rising , July 20, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. So what should you create?

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

ViewPoint

AUGUST 30, 2012

Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments. A simple example is a lot of the sites are these consumerized IT products that are being built in the Valley today. He notes Zendesk got 6,000 customers without a sales guy.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50