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Content AI in B2B MarTech Stacks Is No Longer Optional

PathFactory

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. topics, formats) and how it performs by key attributes (e.g.,

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Optimize Your Buyer’s Journey: A Data-Driven Approach

ClearVoice

According to MarketingProfs , the five most popular methods for improving conversion rates derive from data: Customer journey analysis A/B testing Usability testing Website personalization Cart abandonment analysis These methods rely on real user data, turning your website into a research lab.

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Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. . ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Is Marketing Too Busy?

ROI 40
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Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. . ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Is Marketing Too Busy?

SMB 40
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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. . ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Is Marketing Too Busy?

ROI 40
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Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. . ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Is Marketing Too Busy?

ROI 40