NuSpark Consulting
JUNE 1, 2018
Much has been written about the top and bottom of the sales funnel, but your mid-funnel content marketing is also critically important to the demand generation process. What Mid-Funnel Content Is. Follow the proven formula for successful mid-funnel content creation by defining your audience through customer personas.
Convince & Convert
MAY 11, 2010
Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them.
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Convince & Convert
APRIL 15, 2010
But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick.
Liveintent
AUGUST 9, 2022
That’s part of why marketers across the globe say building brand awareness is their top marketing objective this year. B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. You go back to your media plan and diversify. So, where do you go from there?
Marketing Insider Group
SEPTEMBER 15, 2010
While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers.
Industrial Marketing Today
MAY 5, 2010
Your sales team must report to marketing and put these leads back into the hopper for nurturing. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. Your content also needs to perform another key function. How well is your content performing for you?
Convince & Convert
SEPTEMBER 22, 2010
Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)
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