The Point

JULY 13, 2012

Or can you get away with a link to content, perhaps content that’s not even your own? As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. But maybe that’s just me. Occasionally?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Kristina Halvorson's Content Strategy for the Web. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

MARCH 18, 2010

” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Blog Demand Generation Twitter abneedles. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The Point

MAY 8, 2012

The reader may be intrigued, but not yet know much about your company, your product or service, or what he or she will learn/save/gain by accepting your offer. At the other end of the offer spectrum, a simple information request such as a white paper download requires much less selling copy because you’re asking less of the reader.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

Ambal's Amusings

JANUARY 21, 2010

The biggest roadblock is having a disconnect between sales and marketing. Marketing collects information from companies expressing interest in a product or service and typically sends this "lead" onto sales. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Mapping Content to the Buying Process - Slidecast. Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

I learned the right way fast, becoming a demand generation machine!). For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. Content Marketing. This is where content marketing comes in.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

SnapApp

OCTOBER 18, 2018

In fact, according to BrightTALK , 80% of marketers report that their demand generation efforts are only slightly or somewhat effective. For a significant component of marketing success, that number is staggering. Let’s dive into the most common lead generation pitfalls and how to fix them. Pretty shocking, right?

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. Get the AI white paper: “How to Win the Love of Your CEO”. After all, B2B sales and marketing, in the best companies, would seem to have made enormous strides over the last ten years. In fact, B2B companies have embraced marketing innovation for nearly 30 years.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

The Mx Group

AUGUST 1, 2018

Whether you are researching meaningful facts and stats, seeking inspiration for new content or simply looking to keep up with the latest trends, here are ten B2B marketing resources and tools I recommend: 1. Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Valasys

DECEMBER 2, 2019

It relies on bringing about B2B marketing news & trends across omnichannel using an integrated & all-encompassing content strategy geared towards any business or organization that sells products or services to other businesses or organizations. This is a content hub & publisher platform for B2B marketing offices.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

KoMarketing Associates

APRIL 19, 2016

Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. After all, B2B sales and marketing, in the best companies, would seem to have made enormous strides over the last ten years. CTA: Get the AI white paper: “How to Win the Love of Your CEO”].

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

KoMarketing Associates

AUGUST 3, 2017

Many marketers believe that reaching a B2B customer means reaching them at their place of work, through something like an email blast or even traditional direct mail campaign. However, we have seen significant brand awareness and audience reach through digital strategies like content marketing and social media.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Kristina Halvorson's Content Strategy for the Web. Marketing Edge podcast.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Only B2B

FEBRUARY 9, 2018

Oh yeah, let’s write about the trends or the latest apps which are creating a buzz in the market. Or, You are into cloud computing services. First is, Hubspot idea generator. I put in content marketing, blogging and small business and boom. Analyzing trends and content to write a white paper?

Startups 97

Startups Custom Publishing Newsletter Internet Marketing 97

SnapApp

MAY 14, 2014

You’ve read the headlines and have seen the stats about how critical content marketing is – 55% of B2B marketers plan to increase their content marketing budget over the next 12 months ( 2014 CMI and MarketingProfs B2B Research ). So what’s a marketer to do? So what’s a marketer to do?

Demand Generation Agencies 48

Demand Generation Agencies Content Marketing Paid Search Agency Planning 48

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Email marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. SlideShare is a slide hosting service that allows users to upload presentation slides to share online. Create a SlideShare.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48