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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. That is a 40x ROI. Porch Group Media ) 42.3%

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Progressive Profiling: Level Up Your Data Game Now!

Outgrow

Progressive Profiling: Level Up Your Data Game Now Ever visited a website and felt like you were filling out a never-ending form? Enter the hero: progressive profiling! What Is Progressive Profiling? Progressive profiling is a technique used in marketing automation to gather information about leads in small increments over time.

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15 Marketing Newsletters You Need to Follow

Scoop.it

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? Convince & Convert ON.

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8 Surprising B2B Use Cases for Chatbots

The Point

Contact Us Pages. It might be counter-intuitive to place chatbots on the “contact us” page, where – in theory – a visitor is already highly motivated to engage with the company. Driving Blog & Newsletter Subscriptions. Progressive Profiling. 8 Surprising B2B Use Cases for Chatbots Click To Tweet. Retargeting.

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7 Steps to Create Your First Email Newsletter in Marketo

SmartBug Media

but when you’re starting out, there is a good chance that the first email you set up will be a newsletter. Email newsletters are weekly or monthly roundups of company news or offers, depending on your industry. Here are seven steps for getting started with email newsletters in Marketo. There is so much you can do?but

Marketo 94
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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed. Semrush offers insights into a website’s backlink profile, helping users understand which sites are linking to them and the quality of those links. Constant Contact offers a variety of ready-to-use templates.

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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. By contacting the ISP that has blacklisted you, you can learn precisely what practices are putting you in the spam folder, and how to stop them. Progressive Profiling. Guest post by Bibi Lauri Raven.