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Abandon Your Marketing Automation System!?

LeadSloth

the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced.

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The 5 Top Media for Cold Prospecting

ViewPoint

Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

But again, this information is tied to a company visit; not a user visit. Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. I like the search engine and search phrase features. DemandBase has a similar structure.

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Best Lead Providers & Lead Generation Tools

PureB2B

All of these tools will help you identify contact details for leads, which your sales reps can use to reach out and engage with them. Lead providers are useful if you want to scale your outbound sales and marketing processes , and don’t have an existing list of leads to contact. Why use a Lead Provider? Can’t I Find Leads Myself?

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5 Essential Functions for Every B2B Website

Biznology

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. If the offer is of sufficient interest, a small but steady percentage of visitors to your site will fill out the form and leave behind their contact information. E-commerce.

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The 7 B2B website essentials: What customers want

Martech

Competitive information. 3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. Don’t bury your contact information at the bottom; bring it forward, ideally to the heading on every page. Evidence of experience in their industry.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).