ViewPoint
JANUARY 26, 2012
Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks.
Online Marketing Institute
JULY 31, 2009
Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. In my view, the foundation of an ideal solution hinges on bi-directional information flow between the Marketing process and the Sales process. Lead farming? Direct marketing lists?
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