article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Direct marketing lists? In my view, the foundation of an ideal solution hinges on bi-directional information flow between the Marketing process and the Sales process.

article thumbnail

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

How about the more casual visitors who are interested in reading about your offering or company but perhaps not warmed up enough to fill in any information. I am the CEO of netFactor. But these are business visitors who have committed enough to give you their contact details and are ready to speak to you. Not any more.