Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Sword and the Script | B2B

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. If you’re not in direct contact with the audience, then you can’t truly understand an audience. And most B2B marketing writers are indeed making it up. Need an extra pair of hands?

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Sharpspring

MARCH 23, 2021

Connecting with your customers, enticing them to buy, and providing exemplary post-sale support all present opportunities for automation. When considering CRM vs. marketing automation for your own business, the premise can seem the same. What Is Marketing Automation? Both options deserve equal merit in their own right.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation CRM Automation 80

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

SmartBug Media

JANUARY 26, 2023

If you’ve found your way to our blog, you’re probably extremely familiar with contact data—and with the horrible feeling of realizing that form on your website that hundreds of people filled out really should have had “Company Name” marked as “Required.” We’ve all been there. That’s where integrations like ZoomInfo’s Inbound Enrich come in!

Zoominfo 105

Zoominfo Hubspot CRM Budget Programs 105

Optinmonster

MAY 4, 2023

Do you need help picking a WordPress CRM plugin? CRM plugins turn your WordPress website into a lead generation and client management system. In this article, we’ll go over what features you should look for in a WordPress CRM tool as well as our top picks for CRM plugins. What is a CRM Plugin?

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Salesforce Marketing Cloud

APRIL 7, 2023

How many hours would it take you to find a company overview, catch up on the latest company news, find the right contacts, and draft an intro email? Now imagine your customer relationship management (CRM) platform doing all this in seconds, so you can fine-tune that email and send it sooner. What is generative CRM?

CRM 98

CRM Marketing AI Generation Business 98

TrustRadius Marketing

OCTOBER 23, 2022

The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM? Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software?

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Spiralytics

JANUARY 11, 2023

The dawn of the technological age has pushed forward an array of marketing techniques in the digital realm. Numerous technologies, such as PPC platforms, CMS systems, email marketing tools, and marketing automation , have made life easier for both markets and their audiences. Loyal customers are essential for businesses.

CMS Development 62

CMS Development CRM Enterprise Management Marketing Automation Services 62

BenchmarkONE

FEBRUARY 18, 2021

When it comes to iconic couplings, we’ve got Beyonce and Jay-Z, peanut butter and chocolate, and… marketing automation and CRM. . Yes, just like the perfect matches that have come before them, sparks fly when marketing automation software meets CRM. What do CRM and Marketing Automation Tools do?

Marketing Automation Services 110

Marketing Automation Services Sales Management Marketing Automation CRM 110

Sharpspring

JANUARY 28, 2021

When it comes to marketing, it’s not enough to churn out content and hope for the best. To do that, however, you need to be able to collect data about your prospects — not just their contact information, but also their behaviors as they engage with your brand. The best way to do that is through the effective use of CRM software.

Marketing Automation Services 92

Marketing Automation Services Work Management Marketing Management CRM 92

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. It’s in customer-facing operations. Where are companies using AI the most?

Marketing AI 121

Marketing AI Work Management Marketing Management Automation 121

Valasys

NOVEMBER 13, 2023

Introduction The importance of having an effective CRM system in today’s digital age cannot be overstated, as it can make all the difference in how you manage your sales leads and ultimately close deals. And let me tell you, the right CRM system can be a game-changer for your sales game. What is a CRM?

Sales Leads 52

Sales Leads CRM Enterprise Management Work Management 52

SmartBug Media

JANUARY 26, 2021

A customer relationship management (CRM) system is a foundational piece of all sales efforts (and marketing too). There are two basic scenarios when you are talking about a CRM implementation: You don’t have anything (other than spreadsheets) and are implementing a CRM for the first time at your organization.

CRM 105

CRM Work Management Marketing Management Paid Search Agency 105

ActiveDEMAND

SEPTEMBER 9, 2021

CRM integrators lead the charge of digital transformation for their clients. And while most CRMs started out as sales tools, CRMs are frequently expanding into project management, inventory management, and either using built-in features or through integration: marketing. Marketing + CRM.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation CRM Automation 89

Launch Marketing

SEPTEMBER 2, 2020

Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting. Importance of CRM Maintenance. A properly implemented CRM solution can yield an ROI of $2.50

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Vision6

MAY 12, 2021

Your CRM system is a treasure trove of customer data, audience insights, and marketing opportunities. This rich data allows you to track the touchpoints in a customer’s journey, which can help you build better relationships with potential and existing customers. . Streamlines Your Marketing Efforts.

CRM 98

CRM Email Marketing Best Practices Trigger Marketing 98

Ontraport

APRIL 20, 2020

Quite a bit of thought, time and work go into choosing which CRM platform best fits your business, but what happens after you’ve made up your mind? Once you’ve done your research and settled on a CRM platform, your next step is to get all of your business and contact data inside of it. Importing contacts.

CRM 105

CRM Marketing Automation Services Work Management CAN-SPAM 105

BenchmarkONE

OCTOBER 27, 2020

We share a lot of the same goals as our customers, but perhaps the most important one is that we, like you, want to work less and accomplish more. Small business owners are busy people who wear many hats, including marketer, salesperson, product/service provider, HR and customer service rep, and creative director (just to name a few).

Marketing Automation Services 91

Marketing Automation Services CRM Marketing Automation Top of Funnel 91

SmartBug Media

MAY 27, 2022

Here’s a mind-boggling statistic : 76 percent of companies agree that customer lifetime value is an important metric, but only 42 percent of companies can accurately measure the lifetime value of their customers. As marketers, we know there is an inherent value to retaining customers. It’s All in the Data.

CRM 92

CRM Tools Best Practices Loyalty 92

Valasys

MAY 16, 2023

Introduction The importance of having an effective CRM system in today’s digital age cannot be overstated, as it can make all the difference in how you manage your sales leads and ultimately close deals. And let me tell you, the right CRM system can be a game-changer for your sales game. What is a CRM?

Sales Leads 52

Sales Leads CRM Enterprise Management Work Management 52

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. Constant Contact. Ready to get started?

Hubspot 85

Hubspot CRM Work Management Marketing Management 85

Valasys

MARCH 28, 2023

Introduction CRM systems are used by many B2B and B2C companies to organize their business processes and make complex tasks easier to complete. AI in lead generation takes the drudgery out of the time-consuming tasks of customer acquisition and management.

Marketing AI 52

Marketing AI Lead Ranking Lead Generation Lead Scoring 52

Sharpspring

MARCH 18, 2021

Businesses that use CRM automation have a distinct advantage over their competition. They also have a wonderful opportunity to connect with customers in a dynamic and personal way. Customer relationship management ( CRM ) defines how you relate to your customers through all aspects of the sales process.

CRM 89

CRM Automation Top of Funnel Marketing Automation Services 89

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. 81% of B2B marketers say their most used form of content marketing is email newsletters. Content Marketing Institute , 2020). 31% of B2B marketers say email newsletters are the best way to nurture leads. Content Marketing Institute , 2020).

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

SmarkLabs

JANUARY 12, 2023

CRM has become an essential tool for businesses of all sizes. Companies use customer relationship management for many reasons, but the overall goal is to improve the customer experience and increase sales. What is a CRM? CRM software is a system for managing customer relationships. Why HubSpot CRM?

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

SmartBug Media

NOVEMBER 25, 2020

HubSpot is continuously updating its Sales Hub features and improving its customers’ experience on the platform. The latest CRM enhancements have us all giddy to try them out. Last month we published Part 1 of this two-part blog series covering HubSpot’s recent CRM enhancements. Custom properties. Product object updates.

CRM 97

CRM Forecasting Marketing Proposals Work Management 97

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Quality CRM solutions pay for themselves many times over.

Work Management 96

Work Management CRM Marketing Management Marketing Automation Services 96

Hubspot

NOVEMBER 28, 2021

When you first start out in business, you can probably manage to keep all of your customers or clients top-of-mind … because you don’t have that many. As you become more established, your customer base grows. It becomes harder to keep every customer and prospect straight. A Refresher on CRMs. What is a CRM strategy?

CRM 86

CRM Work Management Marketing & Strategy Marketing Management 86

Hubspot

MARCH 27, 2020

Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company's marketing automation software and CRM work in tandem. In fact, marketing automation software can increase sales productivity by 14.5%. CRM and Marketing Automation.

Marketing Automation Services 91

Marketing Automation Services Marketing Automation Marketing Qualified Leads Lead Ranking 91

Salesforce Marketing Cloud

JUNE 14, 2022

The CRM Analytics Summer ’22 Release is here! The new release from CRM Analytics (formerly known as Tableau CRM) will allow you to seamlessly access, collaborate, and share insights from anywhere. Let’s take a deeper look at some of the biggest new features in this CRM analytics summer release.

CRM 98

CRM Analytics Aggregators Keywords 98

Sharpspring

FEBRUARY 2, 2021

The most valuable asset businesses strive to gain is a loyal customer base. However, this is quickly affected by customer relations efforts. While the initial stages might not be troubling as you are dealing with a few clients, as your business grows, you might be overwhelmed by the growing number of customers.

Enterprise Management 89

Enterprise Management Work Management Marketing Management CRM 89

Launch Marketing

JANUARY 3, 2024

When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. Often, these challenges end up leaving marketers frustrated and marketing automation platforms underutilized or underperforming. With the right strategies, these can be avoided.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Valasys

APRIL 13, 2020

Since the very inception of the B2B businesses, customer relationship management has been in use in some way or the other. However, the development of CRM software is fairly new. Agile CRM integrations complement the organizations incurring increased change. Agile CRM Integrations.

CRM 98

CRM Marketing Management Deliverability Intent Data 98