LeanData
MAY 6, 2022
Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” Leads were too small, accounts were too big, but an opportunity-centered model was “just right.”.
ClickZ
JULY 22, 2020
30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. To combat this, marketers have begun adding even more tools to their tech stack.
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The Point
DECEMBER 16, 2011
If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. Let’s consider your options: List Rental.
SalesIntel
AUGUST 13, 2021
Sales representatives must have access to information to make contact and spend less time hunting for information and more time selling. Sales Intelligence typically refers to a set of technologies that assist sales and marketing in locating, collecting, analyzing, and evaluating data on potential consumers. What is Sales Intelligence?
SalesIntel
FEBRUARY 8, 2023
Alignment among go-to-market teams has always been difficult. Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success.
LeanData
JUNE 22, 2017
During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!” Some leads went unrouted. Reps got the wrong leads.
LeanData
JUNE 22, 2017
During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!” Some leads went unrouted. Reps got the wrong leads.
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