Contact Marketing De-duping De-duplication Leads 
SalesIntel
FEBRUARY 8, 2023
Alignment among go-to-market teams has always been difficult. Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success.
ClickZ
JULY 22, 2020
30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. To combat this, marketers have begun adding even more tools to their tech stack.
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LeanData
JUNE 22, 2017
During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!” Some leads went unrouted. Reps got the wrong leads.
LeanData
JUNE 22, 2017
During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!” Some leads went unrouted. Reps got the wrong leads.
LeanData
JUNE 24, 2014
B2B marketing used to be easy. This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Hence, the erosion of these channels has led to a new set of marketing imperatives. 2) Web leads, PPC, promoted tweets which come in continuously.
LeanData
JUNE 24, 2014
B2B marketing used to be easy. This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Hence, the erosion of these channels has led to a new set of marketing imperatives. 2) Web leads, PPC, promoted tweets which come in continuously.
Content Standard
APRIL 22, 2015
Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. He is looking for other ways to show marketing attribution and contribution last quarter. On the first sales call, the sales person should ask the lead, “How did you hear about us?”
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