Digital B2B Marketing
MAY 19, 2011
They have not worked with you yet, they have not used your product. No demo, trial or consultative sales process can change this. Customers that have experienced your product are the ultimate reference. Your prospect is doing their own research. When your solution is discovered, what do they discover about it first?
Digital B2B Marketing
JUNE 26, 2012
At others, it refers to more traditional advertising metrics like increasing intent to purchase or interest in the product. Your product name? Recognition of brand or product attributes? Affinity for your product? Are you referring to awareness of your brand or company name?
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Digital B2B Marketing
APRIL 2, 2013
Peers, consultants and analysts will provide their input. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies). No one makes a million dollar decision based on one white paper, one email or one Google search.
Digital B2B Marketing
JUNE 18, 2013
If you are looking to present your perspective and incorporate your unique value proposition, you can outsource writing or production activity but the briefing and integration requirements are still significant. Outsourcing content is always a shortcut (with cost) option, but what are you looking to accomplish with your content?
Digital B2B Marketing
APRIL 30, 2013
With the inclusion of a big name audit and consulting firm doing a study of 100 different game releases, it has all of the marks of credibility. ” Fixed: “A significant improvement in the quality of your product improves word of mouth and increases sales.” Unfortunately, it isn’t true.
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