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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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15 Marketing Newsletters You Need to Follow

Scoop.it

Designed by marketers for marketers. Content Marketing Institute. This newsletter is one of the most trusted sources for content marketing news, education, event information, and consultations for content marketing. It has been written by Alex Garcia, from The Hustle, who now manages Gumroad’s marketing.

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10 Step Positioning Process: An “Obviously Awesome” Book Summary – Part 3

Heinz Marketing

By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template? Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan?

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template? Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan?

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template? Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan?

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10 Most Popular B2B Lead Blog Posts of 2016

markempa

I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality. So how do you humanize your marketing? According to the CMO Council, “Only 20% of marketers are able to predict the next best action for their customers.”