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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. The move closer as Web sites capture more individual-level information and present more personalized treatments.

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MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. Several presenters diagrammed the actual marketing systems in place at their companies.

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SAP Buys hybris e-commerce Software to Build Its Version of Real Time Customer Management

Customer Experience Matrix

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. After listening to the analyst conference call (available at (303) 590-3030 passcode 4623918), I still can''t say.

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A B2B Perspective of Dreamforce

ANNUITAS

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.

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Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. During their presentation they set up a simple webinar campaign on the fly. By the way: see also Jeremy’s summary of the second day of the conference. Another new product is Eloqua Discover for Salesforce.com.

Eloqua 100
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B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 1) If you go, be present. If you aren’t going to be present at the event, why did you go in the first place? 4) Plan on presenting what you learned to your team when you return. Unsure what to present?

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The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology

ANNUITAS

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100