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B2B Marketing Myth-busting, Redux

Biznology

Photo credit: Wikipedia. With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. . 2: Social media is a flash in the pan. 1: Lead generation is the top job of B2B marketers. The result?

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Marketer of The Month Podcast- EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023

Outgrow

Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. Organic ways of gaining media coverage. Saksham Sharda: And so press releases in a sense, do they add more credibility than if you were to compare them to, you know, social media or influence credibility?

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Grow Your Wiki

Buzz Marketing for Technology

conference. social media. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Social Enterprise: Interview with 7thFloor Magazine. Course Using Wiki. creativity. data center. David Weinberger. Digital Democracy. digitallearning. documentation.

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". conference? Mike : The 2.0

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". conference? Mike : The 2.0

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The Bamboo Project Blog

Buzz Marketing for Technology

Last week I liveblogging several conference sessions at Brandon Hall. Sending one person to a conference can potentially educate your entire organization. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But again, we can do so much more than that.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. If they aren’t you follow up via email.