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Why Your Rant is Not Right for Social Media

B2B Marketing Traction

Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Basically, a woman attending the conference was offended by sexual comments made by two men sitting behind her.

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Social Media Events Calendar and Advice Guide

Convince & Convert

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

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Academics use social media more than business people

Biznology

Image via Wikipedia. I spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used.

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The five stages of social media grief—have you passed through them yet?

Chris Koch

Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. In my seven years as a social media acolyte, I’ve spoken with many marketers who grew up at the knee of message-based marketing. Not gonna happen in B2B.

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Get Over Social Media Writer’s Block

Biznology

Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. We’ve all had it.

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Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. ” our client asked on a conference call last week.”We As I have shared endlessly, being pretty isn’t enough for social media marketing. Where Did Everyone Go?

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Social media is a physical extension of your brain

Biznology

I attended a conference over the weekend and got to listen to a seminar by Dr. Kosslyn, an American psychologist who specializes in the fields of cognitive psychology and cognitive neuroscience who is now director of the Center for Advanced Study in the Behavioral Sciences at Stanford University.