ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. Inside sales provides: ?

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

SEPTEMBER 30, 2014

I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.” 62% of marketing automation owners state that the use of technology did not equate to an increase in sales.

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

ANNUITAS

MARCH 27, 2014

I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.” 62% of marketing automation owners state that the use of technology did not equate to an increase in sales.

Demand Generation 100

Demand Generation Demand Generation Terms and Conditions 100

ANNUITAS

OCTOBER 6, 2010

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

ANNUITAS

JANUARY 4, 2012

In most of these cases, I’ve never spoken with the sales rep. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. I have had many CMOs and senior marketing/sales people tell me “we know it’s broken but changing it would be too hard.” They’re right. Change is hard.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

ANNUITAS

MARCH 12, 2012

The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”. At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” This includes content marketing, demand generation strategies and sales approaches.

Top of Funnel 100

Top of Funnel Lead Ranking Marketing Funnels Forrester 100