Biznology

NOVEMBER 27, 2018

In the US, marketers perennially state that their top objective is delivering leads —lead quality and lead quantity. Lead delivery and “feeding the funnel” are right up there. But often lead management is in the domain of sales management, rather than a marketing function. Yes, they are.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

In the US, marketers perennially state that their top objective is delivering leads —lead quality and lead quantity. Lead delivery and “feeding the funnel” are right up there. But often lead management is in the domain of sales management, rather than a marketing function. Yes, they are.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

LeanData

SEPTEMBER 22, 2017

Our lead matching and routing solutions for B2B companies have incredible product-market fit. One possible option would be to lock the LeanData executive team in a conference room with lots of coffee and Red Bull and then not come out until we had decided for ourselves what people want to hear. But that assumes we have all the answers.

Ideal Customer Profiles 51

Ideal Customer Profiles Elasticity Lock-In Validation 51

LeanData

SEPTEMBER 22, 2017

Our lead matching and routing solutions for B2B companies have incredible product-market fit. One possible option would be to lock the LeanData executive team in a conference room with lots of coffee and Red Bull and then not come out until we had decided for ourselves what people want to hear. But that assumes we have all the answers.

Ideal Customer Profiles 40

Ideal Customer Profiles Elasticity Lock-In Validation 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. It began as a modest idea.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. It began as a modest idea.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. It began as a modest idea.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40