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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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Marketing Expertise: Our Top 20 of 2020

Exo B2B

Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. By combining a “best answer marketing strategy” together with “do well by doing good” values, he’s attracted top industry marketing talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, Adobe and Content Marketing Institute.»

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The Best Marketing Conferences of 2020

Marketing Insider Group

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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Marketing Influencers: Our 2019 Top 30

Exo B2B

Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse. The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. She is a speaker and principal analyste for Forrester and specialises in B2B marketing.

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Marketing influencers: our 2018 Top 30

Exo B2B

Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). Jason is a specialist in B2B marketing and the «global content marketing leader» at LinkedIn by day, and a Rock ‘n’ Roll photographer by night. Active blog and other publications.

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re watching this live on LinkedIn, we’re on LinkedIn and YouTube today, Alan, live. If you are participating live on LinkedIn right now, you have a chance to be part of the show.

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Better Social Selling, an Interview with Jill Rowley

markempa

I literally just had this question, being interviewed for a Forrester research report on social selling. There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic. She’s an aspiring social seller, and she sends me a generic invite to connect on LinkedIn.