article thumbnail

How Technology Is Revolutionizing B2B Events

Contently

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. But that doesn’t mean B2B events aren’t affected by the digital revolution. Data and ROI.

B2B 166
article thumbnail

The Essential List of Content Marketing Statistics and Data

ClearVoice

Content marketing statistics for SEO. eMarketer ). eMarketer ). Content marketing statistics for local search. eMarketer ). Nearly 3 in 4 marketers believe their efforts on social media are effective or very effective. eMarketer ). Content marketing statistics for video. eMarketer ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

June 16 Roundtable: Secrets to Webinar Success

The Point

Conference # : 4999006. To add this event to your calendar, click here. Joining me in the discussion are three recognized experts in Webinar content, customer acquisition, and event marketing. Jamie Wallace of Suddenly Marketing is an expert on marketing content and how marketers can best keep their audience engaged.

article thumbnail

B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Building The "Sales Machine": How to Generate Real Leads from Trade show/Conferences.

article thumbnail

Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014

Adobe Experience Cloud Blog

eMarketing Paris (April 8-10) – Paris, France. ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. CIM (Chartered Institute of Marketing) Annual Conference – London, UK – Dates and details coming soon! Event Marketing'

article thumbnail

B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

markempa

« The Difference Between ROI and Marketing Accountability | Main | 10 Lead Generation (Prospecting) Tips for Sales People » Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork I just got back from speaking at the New Marketing Summit and it was great. Support them with nurturing.

article thumbnail

B2B Lead Generation Blog: Better Sales and Marketing Integration

markempa

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Marketing must take control of nurturing leads. Marketing must take control of nurturing leads.