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How to Cultivate a Data-Driven Marketing Team

Hubspot

This can give you a general sense of how others in the industry are faring, and how you stack up in comparison. Furthermore, one of the challenges our Product Marketing team has is making sure people realize that HubSpot sells software. This is where your analytics come into play. Not exactly an easy feat.

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The 15 Best Video Editing Apps for 2018

Hubspot

You might even need to hop on the computer for the more extensive post-production projects. You can choose among a few different speeds, and the app will show you how long the hyperlapsed video will be for every speed in comparison to the length of the video in real time. (So Free | iOS only. PicPlayPost. Free | iOS , Android.

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. Product Marketing Content.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium. Budget: We don’t need no stinkin’ budget. Nielsen BuzzMetrics.

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Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business

Hubspot

Think of the phrases people use when they''re looking for advice: "Comparison," "versus," "help," "advice," "recommendations," and so forth. In the example below, HubSpot used Social Inbox to catch a tweet asking for a comparison between us and another marketing software provider. Bring the sales rep into the conversation.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

This can give you a general sense of how others in the industry are faring, and how you stack up in comparison. Furthermore, one of the challenges our Product Marketing team has is making sure people realize that HubSpot sells software. This is where your analytics come into play. Not exactly an easy feat.

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A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. For example, a classic scatter plot could position the each system based on breadth (number of tasks completed) vs. productivity (error-free tasks completed per hour). Vendors: Does this approach seem fair?