KoMarketing Associates

FEBRUARY 12, 2019

The price point for B2B sales is higher. No comparison, right? There’s a golden rule in conversion rate optimization (and it was borrowed from the old door-to-door salesmen): The second a buyer gets confused – even a little bit confused – they bail. There are more people who can afford the $5 widget, for starters.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

JANUARY 22, 2015

Kapost and Skyword are higher priced (but also more comprehensive) solutions but should be evaluated based on the depth of content marketing required (and certainly not only as a mechanism for sharing ideas). Engagement metrics such as time on page, bounce rates, exit rates, etc, in comparison to other website and web page assets.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

JULY 25, 2008

Assuming you already separate Search and Content into their own respective campaign, Placement Campaigns would stick out like a sore thumb and require additional time and effort for data accumulation and comparison. Whereas, strategically, it was really just an extension of your contextual advertising.

Google 120

Google PPC Comparison Advertisements 120

KoMarketing Associates

JULY 14, 2014

Another awesome tool for Baidu PPC is The Baidu Bid Estimate Tool , which is used to estimate the bid price of keyword opportunities. Depending on your “core keyword”, bid price, and your geography targeting, the Baidu Bid Estimate Tool provides metrics like search volume, position, and estimate clicks. Here is an example of “????(coaxial

Online Marketing 120

Online Marketing Cable B2B Marketing Tools 120

KoMarketing Associates

JULY 10, 2012

The commercial version provides more in-depth analysis, such as sorting by the level of importance of each link and site linking, anchor text details, and comparison reports. The commercial version provides more in-depth details on competitive sites and there are multiple pricing options.

Analysis 120

Analysis Budget Programs SEO Tools 120

KoMarketing Associates

FEBRUARY 18, 2020

During the decision phase, potential users transition from general information gathering to figuring out the nuts and bolts: vendor comparisons, product data sheets, and pricing information. Consider crafting industry-specific guides (i.e., What makes your technology stand out among the competition; what are your specific value props?

Paid Search Agency 157

Paid Search Agency Marketing Management Companies Content Marketing 157

KoMarketing Associates

APRIL 6, 2017

Paper supply company : Pen comparison tests using different types of your paper, with a possible infographic to accompany it. It’s all because their unique value proposition (UVP) likely focuses on something that goes beyond price. Once you figure out the right angle and UVP, you can build content around it. per month.”.

B2B 169

B2B Paper Content Lead Ranking 169